(Senior) Product Marketing Manager - London
Doist
Job Description
About the role
As a Senior Product Marketing Manager, you will contribute directly to Shippeo's commercial growth by owning audience-centric go-to-market strategy, content, and operations, translating a rapidly expanding product portfolio into compelling, insight-led narratives that resonate across markets, industries, and buyer segments. Working closely with the Head of Product Marketing and Lead PMMs, you will be a trusted cross-functional partner to Campaigns, Sales, and the wider Marketing team, shaping how Shippeo is positioned and perceived at every stage of the commercial funnel.
Location & Work Model
Location: Paris, France or London, UK Work Model: Hybrid (at least 2 days per week in-office)
Application Requirement
As we operate internationally, we kindly request all candidates to submit their CV in English. Applications submitted in other languages cannot be considered.
Contract Type
Full-time, Permanent – Individual Contributor
Function
Product Marketing
Reports to
Head of Product Marketing
Key Responsibilities
- Own Audience Go-to-Market: Develop and execute targeted value propositions and content for priority audiences, industries, and use cases, from strategic framing through to final delivery.
- Create High-Impact Commercial Content: Produce compelling, insight-driven assets (messaging frameworks, sales enablement materials, battle cards, landing pages) that directly support Sales, Campaigns, and ABM programmes.
- Lead Product Launches & Release Communications: Manage end-to-end launch processes, coordinating internal readiness, external messaging, content delivery, and post-launch measurement.
- Partner on Campaign Programmes: Collaborate with the Campaigns team to ensure consistent, scalable messaging across channels and markets, aligned to key audience segments.
- Strengthen Event Narratives: Develop the content and story behind Shippeo's strategic events, ensuring positioning is sharp, differentiated, and audience-relevant.
- Build Scalable PMM Processes: Create repeatable frameworks for planning, producing, managing, and measuring go-to-market content across the team.
- Lead Insights & Research Programmes: Design and run structured research initiatives, building hypotheses, conducting interviews, analysing data, and synthesising findings into actionable go-to-market recommendations.