Senior Marketing Manager

Overview

In this role you drive strategic, data-informed marketing for Haymarket’s Live Events portfolio, shaping multi-channel campaigns that grow audiences, registrations and revenue. You will partner with senior stakeholders across Commercial, Editorial and Events to set objectives, allocate budgets and guide a high-performing marketing team. You’ll leverage audience insight and trends to unlock growth opportunities and improve campaign performance.

The role offers exposure to market-leading events and brands, with a clear impact on commercial success and audience engagement.

• 25 days holiday per year (increasing with service)
• Work from Anywhere up to 3 weeks
• Flexible working hours (core 10-3)
• Generous contributory pension
• Health Cash Plans
• Disability Confident Employer

• Lead development and execution of integrated marketing strategies for conferences, awards and forums
• Set clear objectives, KPIs and priorities aligned with business goals
• Oversee multi-channel campaigns (email, social, websites, ads, partnerships)
• Analyze performance and insights to guide recommendations
• Collaborate with Commercial stakeholders to support delegate acquisition, sponsorships and revenue
• Manage marketing budgets and resources across portfolios
• Utilize customer data, segmentation and CRM to target campaigns
• Oversee event websites and digital customer journeys to boost engagement and conversions
• Identify new channels and approaches to enhance audience engagement
• Build relationships with senior stakeholders across Commercial, Editorial, Events, Design, Data and Brand
• Manage relationships with agencies, suppliers and partners to meet objectives
• Direct and develop Marketing Managers and junior staff
• Participate in resource planning to ensure capability and capacity
• Contribute to broader Live Events marketing strategy and company KPIs
• Attend live events as needed, including evenings for delivery

• Extensive knowledge of marketing principles and integrated campaign strategy
• Strong digital marketing, data-led marketing and audience segmentation understanding
• Experience with CRM, data analysis and campaign performance evaluation
• Experience in event marketing, B2B media, publishing or related environments
• Commercial awareness linking audience growth to revenue
• Knowledge of GDPR and responsible data use
• Budget management and resource allocation understanding
• Excellent communication with senior stakeholders
• Strategic thinking and ability to translate objectives into marketing plans
• Leadership and people development experience
• Proficiency with marketing platforms, CRM systems and analytics tools
• Experience managing budgets and multi-event campaigns

• Strategic and commercially minded
• Collaborative and inclusive
• Excellent communication and influencing
• Marketing platforms
• CRM systems
• Analytics tools