Senior Lifecycle Marketing Manager

Overview

In this senior, individual-contributor role, you own the lifecycle marketing strategy across 9 European markets, shaping the full merchant journey and all communications. You define programmes, architecture, and success metrics to drive hockey-stick growth for Teya. You will lead with a modern, AI-enabled stack and establish reusable frameworks that elevate lifecycle work across cross-functional teams.

This is an opportunity to define the lifecycle practice at a scaling fintech and directly influence revenue and merchant outcomes.

• WellHub health and wellbeing benefits
• HQ in London with hybrid work
• Cycle-to-Work Scheme
• Private Health and Life Insurance
• Pension Scheme
• 25 days of annual leave

• Own the lifecycle marketing strategy across 9 markets and the full merchant lifecycle
• Set reusable standards, campaign blueprints, and measurement methodology to ensure consistency and impact
• Lead Braze as the core orchestration platform, including Canvas, Liquid, Connected Content, and API triggers
• Steer integrations between Braze, Snowflake, Amplitude, Lokalise, and HubSpot to maximize data and platform utility
• Identify high-impact opportunities in activation, cross-sell, and retention; build business cases to pursue them
• Partner with Product, Analytics and regional leaders to embed lifecycle in product launches and growth initiatives
• Mentor and grow managers by reviewing journey architectures and Braze builds
• Advance AI-augmented lifecycle via Claude skills and agent workflows to reduce toil and boost output
• Lead measurement practice, linking CRM performance to revenue and broader KPIs

• 7+ years in CRM, growth marketing or lifecycle marketing with strategy ownership and hands-on execution
• Deep Braze expertise: Canvas orchestration, Liquid, Connected Content, deliverability, API-triggered campaigns
• Proficiency across channels: email, in-app, push, SMS, WhatsApp, content cards
• Data fluency with SQL and Snowflake; experience with Amplitude for behavioural insights
• Experience in multi-market environments with localisation complexities
• Mentorship and team leadership capabilities
• Strategic thinker with ability to present business cases and execute hands-on in Braze
• Interest in AI tooling (Claude, ChatGPT) to enhance output
• Commercial mindset translating CRM metrics to revenue, activation and retention impact
• Strong copywriting in English and eye for design
• Willingness to work from London headquarters at least 3 days a week

• Mentoring and team development
• Strategic mindset with bias for action
• Data-driven decision making
• Braze (Canvas, Liquid, Connected Content, API triggers)
• SQL
• Snowflake