Senior Ecommerce Marketing Manager

Overview

In this role, you will lead the ecommerce performance strategy for Vertu Motors, driving revenue and improving the customer journey across digital channels. You will combine strategic leadership with hands-on delivery, guiding a team of ecommerce and channel specialists and collaborating with external partners. You will own acquisition, retention, onsite optimisation, and product performance to meet commercial targets.

This is a high-impact position at a growth-focused retailer with strong development opportunities.

• 25 days holiday rising with length of service
• online rewards platform with cash back and discounts
• Preferential Service Rates
• Colleague Purchase Scheme
• Share Incentive Scheme
• Pension

• Own daily, weekly, and monthly performance KPIs (revenue, traffic, CVR, AOV, order volume) and ensure alignment with commercial plans
• Lead channel strategy and execution across PPC, SEO, affiliates, email, and paid social; manage budgets and briefs with teams/agencies
• Deliver seasonal and always-on campaigns that meet commercial objectives
• Collaborate with UX/digital teams to optimise user journey and improve conversion rates; lead A/B testing
• Oversee content strategy for SEO growth and collaborate with product teams on merchandising
• Lead performance reporting and stakeholder updates; use data to identify opportunities and inform decisions
• Manage and optimise budgets to balance efficiency with revenue growth
• Lead, motivate, and develop a team of ecommerce and channel specialists; foster cross-functional collaboration

• Extensive experience in ecommerce marketing management
• Strong knowledge of PPC, SEO, affiliates, CRM, and social channels
• Proven experience leading teams to achieve commercial targets
• Experience working with Shopify
• Highly analytical with strong data-driven decision-making
• Excellent communication and stakeholder management
• Ability to balance strategic leadership with hands-on delivery

• analytical mindset
• stakeholder management
• cross-functional collaboration
• PPC
• SEO
• affiliates