Senior Analyst - Marketing Science

Overview

In this role you will drive measurement, optimization and planning analytics for major brands using a leading global data science platform. You will work across MMM, attribution and advanced planning to help clients understand media value and shape media buys. You’ll engage with cross-functional teams to deliver best-in-class analyses, train others, and contribute to ongoing innovation in marketing science.

This is a hands-on role with opportunities to mentor, expand technical scope, and influence regional data initiatives.

• Lead analyses across MMM, attribution, and media plan optimisations for clients
• Set delivery standards on projects and manage day-to-day project dependencies
• Become technically and client-delivery expert on new solutions from the Data Science team
• Contribute to the innovation pipeline: define improvements, validate tickets, and collaborate with data scientists to drive development
• Communicate marketing and data science insights clearly to internal and client teams
• Attend training and stay current with tracking, mar-tech and ad-tech developments
• Model and enable junior analysts to grow toward leadership in the team

• Minimum three years in a media agency or internal marketing analytics team
• Experience with reach curves and automated optimization approaches
• Hands-on with R, Eviews, or VBA Excel; willingness to broaden to Python
• Familiar with Google tools (CM, GA360)
• Strong presentation and client-facing skills
• Business acumen and adaptability in a dynamic environment
• Experience leading a project and mentoring junior team members

• hands-on
• communication
• mentoring
• MMM
• attribution
• advanced optimization