Sales Promotion Officer/ Marketing Specialist

POSITION DESCRIPTION Position Title: Sales Promotion Officer/ Marketing Specialist Company: Regus Australia Management Pty Ltd Employment Status: Full-Time

Position Purpose The Sales Promotion Officer designs and executes marketing strategies to increase brand awareness and generate high-quality B2B leads for Regus Australia’s flexible workspace networks, coworking spaces, and corporate office solutions. - Provide strategic feedback on workspace pricing, promotional discounts, and booking channel frameworks. Apply statistical modeling to evaluate how promotional offers and flexible contract terms impact occupancy rates and company profitability. - Track and report on campaign ROI to senior executives using regular performance dashboards and data insights. - Develop and implement marketing strategies to increase Regus brand visibility, boost center occupancy rates, and drive qualified business-to-business (B2B) leads. - Create engaging digital content for social media and promotional materials highlighting flexible office access plans, hybrid workplace models, and virtual office solutions. - Optimise digital marketing campaigns using SEO tools, Google Analytics, Google Ads, and Meta Ads to capture high-intent commercial tenants. - Manage and grow corporate social media channels (LinkedIn, Facebook, Instagram) to build an online community of business professionals. - Collaborate with internal teams and brokers to execute compliant, localised workspace promotional campaigns across regional centers. - Coordinate promotional events such as physical center tours, networking mixers, and webinars to generate direct workspace inquiries. - Plan and execute integrated campaigns combining digital advertising, B2B influencer outreach, and content marketing frameworks. - Analyse campaign performance metrics (inbound inquiry velocity, website conversions, and click-through rates) to refine active marketing strategies. - Research market trends in commercial real estate and shifting hybrid workforce patterns to identify high-demand corporate growth zones. - Conduct competitor research on serviced office pricing and inclusions to uncover new geographic market opportunities. - Oversee the production of marketing materials including center showcase videos, office lifestyle blogs, and digital commercial brochures. - Ensure all marketing activities comply with Australian Consumer Law (ACL), corporate brand standards, and national advertising guidelines.

Qualifications, Experience, and Skills Required Education & Experience - Bachelor’s Degree in Marketing, Business Administration, or a related commercial field. - At least 3 years of experience in a dedicated marketing or sales promotion role, preferably within real estate, property management, or B2B services. - Strong understanding of the Australian commercial property landscape and corporate purchasing behaviors.

Key Skills - Digital Marketing: Proficient with LinkedIn Campaign Manager, Facebook Business Manager, Google Ads, and SEO. - Data Analytics: Skilled in using Google Analytics, Meta Insights, and SEMrush to measure campaign performance. - CRM Systems: Experience using corporate CRMs (e.g., Salesforce, HubSpot) to track marketing leads. - Creativity & Agility: Strong copywriting skills, high attention to detail, and the ability to meet tight project deadlines.