Product Marketing Specialist

Socomec Group (Socomec) is a global leader in electrical equipment engineering and manufacturing, specialized in low voltage energy performance. Socomec North America (NAM) oversees all operations in North America.

Overview

The Technical Product Marketing Specialist will be responsible for developing and executing marketing strategies that effectively communicate the technical aspects and benefits of our products to both technical and non-technical audiences. This role requires a deep understanding of the product's technical features, market trends, and customer needs to create compelling marketing materials and campaigns.

Key Responsibilities and Accountabilities

• Assist Marketing for any technical support required — share information and suggestions on customer needs.
• Market research and competitive analysis to provide insights into the market landscape and help inform product positioning.
• Conduct research on market trends, competitors, and customer preferences.
• Analyze competitor products and create comparison reports.
• Identify opportunities for differentiation based on research findings.
• Product positioning and messaging to ensure clear, consistent, and compelling communication of product value.
• Assist in developing positioning statements and messaging frameworks.
• Create product-specific content, including value propositions and benefit-driven messaging.
• Ensure messaging consistency across marketing channels.
• Content creation and collateral development to support marketing and sales teams with high-quality content that drives engagement and conversions.
• Develop marketing assets, such as brochures, one-pagers, presentations, and case studies.
• Collaborate with the content marketing team to produce blogs, emails, and social media posts.
• Maintain and update a repository of product collateral for internal and external use.
• Performance tracking and reporting to measure the impact of product marketing initiatives and improve future strategies.
• Track key performance indicators (KPIs), such as product adoption, campaign engagement, and sales enablement effectiveness.
• Prepare regular reports on product marketing activities and outcomes.
• Use data insights to refine product positioning and GTM strategies.
• Cross-functional collaboration to ensure alignment between product, marketing, and sales teams.
• Act as a liaison between product management, sales, and marketing teams.
• Participate in regular cross-functional meetings to stay updated on product developments and share updates with relevant stakeholders.

Essential Qualifications, Experience, and Skills

• Bachelor degree in Electrical Engineering preferred.
• 2+ years of experience in electrical power distribution systems.
• IT savvy with understanding of business systems and procedures (ERP & CRM): SYSPRO and Salesforce.
• Microsoft Office solutions (Outlook, Excel, Word, Planner, Teams).
• Strong technical writing skills; able to convey concepts in concise technical documentation for power conversion and distribution products.
• Technical project management and scheduling; highly organized with reliable follow-up and task completion.
• Excellent problem-solving skills.
• Strong customer service orientation and ability to speak with customers with confidence, even under pressure.
• Strong interpersonal and written and verbal communication skills; ability to collaborate.
• Demonstrates initiative and a passion for achieving results.
• Resourceful, innovative, and energetic.

Compensation: $80,000 to $90,000 CAD

Upon request, we will provide reasonable accommodation for disabilities to support participation of candidates in all aspects of the recruitment process. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.

All applications are reviewed directly by the Socomec North America Talent Acquisition team and other human reviewers. No automated or AI‑based systems are used to make decisions in the application review process.

We thank all those who apply. However, only those candidates selected for an interview will be contacted.

#J-18808-Ljbffr