Product Marketing, Personas (Clay for Marketing) (Hiring Immediately)

Product Marketing, Personas (Clay for Marketing) We're seeking a product marketer to lead Clay's expansion into the marketing personaa high-impact role focused on reaching a meaningful new audience within our existing customer base and beyond. Clay grew up selling into GTM/RevOps, and while marketers represent a significant share of our customer base, the story for them is still underdeveloped.

You’ll own the positioning, use cases, and campaigns that help marketers understand what GTM engineering means for their work. Partnering closely with our GTM team, you’ll stay close to real customer conversations to shape how this persona evolves over time.

What You’ll Do

Build the Clay for Marketing playbook - Own the positioning, use cases, and campaigns that help marketers understand what Clay enables for their work

Translate Clay to a new audience - Adapt Clay's positioning historically built for RevOps so it lands credibly with marketers

Communicate ROI in marketer language - Build positioning and assets tightly aligned with the outcomes marketing teams are measured on

Drive cross-sell within existing customers - Partner with a specialized expansion team to reach the marketing persona inside current accounts and grow Clay's footprint

Stay close to customer conversations - Get looped into real sales deals, talk to prospects, and use those insights to refine positioning and assets

Prioritize the highest-leverage use cases - Identify which marketing use cases and sub-personas to start with, rather than spreading thin

Set the foundation for new personas - Develop a framework Clay can reuse as we expand into additional personas over time

Partner with EPD on persona-specific gaps - Surface product feedback when justified, and partner with Product to close it

Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective

What You’ll Bring

5+ years of professional experience in product marketing or growth marketing

Experience in marketing a GTM product, or prior B2B SaaS product marketing experience

Strong positioning and messaging craft, with the ability to communicate ROI in language marketers care about

Strong visual design craftyou can tell a story visually in slides and ship a great one-pager

Marketing acumenyou can credibly talk to our ICP and understand the craft

0 ? 1 comfortyou can handle finding product-market fit, and help guide various cross-functional teams (EPD, Ops, New Verticals, etc.)

Commercial acumenyou'll identify the highest-leverage use cases and personas to start with, rather than spreading thin

Comfortable being external-facing and excited to connect with prospects and customers

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