Performance Marketing Manager

Lead Generation & Acquisition Drive high-quality leads through digital performance channels (SMS, paid media, search, social, affiliates, programmatic, etc.). Ensure consistent growth in qualified leads and customer acquisition at optimized costs. Cost & ROI Optimization Achieve target Cost Per Lead (CPL) and Cost Per Acquisition (CPA) benchmarks.

Continuously optimize campaigns to improve ROI, conversion rates, and funnel efficiency . Campaign Planning & Execution Plan, execute, and scale performance campaigns aligned with business objectives. Design and test multiple creatives, CTAs, targeting strategies, and landing journeys.

Audience Targeting & Data Utilization Leverage customer data, telecom insights, and competitor intelligence to create highly targeted campaigns. Improve relevance and engagement through segmentation and personalization. Conversion & Funnel Management Own the end‑to‑end digital funnel—from impression to lead to conversion.

Collaborate with CRC/Sales teams to improve lead quality, response time, and conversion ratios. Analytics & Reporting Track campaign performance through dashboards and MIS reports. Analyze key metrics such as impressions, CTR, CPL, CPA, conversion rate, and lifetime value.

Share actionable insights and optimization recommendations with stakeholders. A/B Testing & Continuous Improvement Run regular A/B experiments on creatives, messaging, landing pages, and targeting. Implement learnings to improve campaign effectiveness and scalability.

Vendor & Agency Management Coordinate with performance agencies, data partners, and platforms for execution and optimization. Ensure SLA adherence, transparency, and performance accountability. Compliance & Brand Alignment Ensure all campaigns comply with regulatory, legal, and brand guidelines.

Maintain brand consistency across all performance touchpoints.