Part-Time Hybrid Social Media Manager

Part-Time Hybrid Social Media Manager

Location: Nine Elms, London, SW8

Working Arrangement: Part-time, Hybrid

Industry: Fresh Flowers, Floristry & Wholesale

Job Type: Part-time

About the Role

We are looking for a creative, motivated and hands on Social Media Manager to join our team at a fresh flower wholesaler and florist based in Nine Elms, London.

The successful candidate will play a key role in developing and managing our online presence across multiple social media platforms. This is a hands-on creative role that combines social media management, photography, videography, content creation, video editing and digital marketing.

You will be responsible for showcasing our fresh flowers, ready-made bouquets, floral arrangements, products and day-to-day activities through engaging and visually appealing content.

The ideal candidate will have a genuine interest in flowers, floristry, photography and social media, together with a strong eye for detail and an understanding of what makes content engaging and shareable.

This role would suit a creative individual who is comfortable working independently while also being a collaborative team player.

Key ResponsibilitiesSocial Media Management

• Develop and implement a social media strategy aligned with the company's brand, products and business objectives.
• Manage and maintain social media accounts across platforms such as Instagram, Facebook, TikTok and Pinterest.
• Create and maintain a consistent social media content calendar.
• Schedule and publish regular posts, Stories, Reels and other platform-specific content.
• Monitor comments, messages, mentions and engagement and respond appropriately.
• Keep up to date with social media trends, new features, popular formats, hashtags and relevant trends within the floristry, floral design and retail industries.
• Optimise social media profiles, including bios, profile images, contact details, links, highlights and other platform configurations.
• Ensure all social media accounts are correctly set up, connected and maintained.

Photography & Content Creation

• Photograph ready-made bouquets, fresh flowers, floral arrangements and other products for use across social media and digital marketing channels.
• Capture high-quality photographs and videos of flowers, bouquets, displays, deliveries, behind-the-scenes activities and the working environment.
• Create original, visually appealing content that reflects the quality and personality of the business.
• Develop creative concepts for seasonal campaigns, promotions, new products and special occasions.
• Produce content around key floral occasions such as Valentine's Day, Mother's Day, Christmas, weddings and other relevant seasonal events.
• Maintain a consistent visual style across all digital platforms.
• Select, edit and prepare photographs for social media and other marketing purposes.

Video & Reels

• Film and edit engaging short-form videos for Instagram Reels, TikTok, Facebook and other relevant platforms.
• Edit footage into professional and engaging social media content.
• Add music, captions, text overlays, transitions and other appropriate effects.
• Develop creative Reel concepts that showcase bouquets, flowers, products and the team's work.
• Repurpose existing photography and video content into different formats suitable for multiple platforms.
• Stay informed about current video trends, audio, formats and editing styles.

Social Media Strategy & Growth

• Develop ideas to increase brand awareness, engagement, followers and customer interaction.
• Research relevant hashtags, keywords, trends and competitor activity.
• Identify opportunities to increase organic reach and engagement.
• Monitor social media performance and make recommendations based on results.
• Support the development of promotional campaigns and product launches.
• Work closely with the wider team to identify products, services and stories that can be turned into engaging content.

Analytics & Reporting

• Monitor social media performance and key metrics, including:
• Reach and impressions
• Engagement
• Follower growth
• Video views
• Website or profile visits
• Content performance
• Audience demographics and behaviour
• Prepare regular social media performance reports.
• Analyse results and identify which types of content perform best.
• Provide practical recommendations for improving future content and engagement.
• Track performance against agreed objectives and targets.

Digital & Administrative Support

• Maintain organised folders for photography, video, graphics and social media assets.
• Assist with the management of digital marketing materials.
• Ensure brand information, contact details, links and business information are accurate across social media platforms.
• Use Microsoft Office applications, including Word, Excel, PowerPoint and Outlook.
• Support other reasonable marketing and administrative tasks related to the role.

Essential Skills & Experience

The ideal candidate will have:

• Previous experience in social media management, digital marketing or content creation.
• Strong knowledge of major social media platforms, particularly Instagram, Facebook and TikTok.
• Experience creating and editing short-form video content and Reels.
• Photography skills with a strong eye for composition, lighting and presentation.
• Experience using photo and video editing applications.
• A good understanding of social media trends, algorithms and platform-specific content.
• Excellent written and verbal communication skills.
• Strong attention to detail.
• Good organisational and time-management skills.
• The ability to work independently and manage deadlines.
• A creative approach with the ability to generate original content ideas.
• Good working knowledge of Microsoft Office, including Word, Excel, PowerPoint and Outlook.
• A proactive, enthusiastic and positive attitude.
• The ability to work effectively as part of a small, busy team.

Desirable Skills

The following would be advantageous:

• Experience working within the floristry, flower, retail, fashion, hospitality, lifestyle or e-commerce industries.
• Knowledge of Canva, Adobe Photoshop, Lightroom, Premiere Pro or similar creative software.
• Experience with CapCut or other mobile video-editing applications.
• Experience managing business accounts on Instagram, Facebook, TikTok and Pinterest.
• Experience with social media scheduling and analytics tools.
• Basic knowledge of SEO and digital marketing.
• Experience creating product photography.
• An interest in flowers, floral design, interiors, fashion, lifestyle or visual content.
• Knowledge of London-based social media trends and local marketing.

Personal Attributes

We are looking for someone who is:

• Creative – able to generate fresh and original content ideas.
• Hard-working – willing to be hands-on and involved in the day-to-day work.
• Proactive – able to identify opportunities without always being asked.
• Organised – able to manage multiple platforms, projects and deadlines.
• Reliable – dependable and consistent in delivering agreed work.
• A team player – comfortable working closely with florists, management and other members of the team.
• Detail-oriented – takes pride in the quality and presentation of content.
• Adaptable – comfortable working in a fast-paced environment where priorities may change.
• Commercially aware – understands that social media content should support brand awareness, customer engagement and business growth.

Working Pattern

This is a part-time hybrid position based between our premises in Nine Elms, London, and remote working.

Because photography and video content need to be captured on-site, the successful candidate will be required to attend the premises regularly to photograph fresh flowers, ready-made bouquets, floral arrangements and other content.

The role offers flexibility around remote working for social media management, content planning, editing, scheduling, reporting and other digital tasks.

Working hours: Part-time, to be agreed with the successful candidate.

What We Offer

• Part-time, hybrid working arrangement.
• A creative and varied role within the flower and floristry industry.
• The opportunity to develop and shape the company's social media presence.
• A hands-on role with significant creative input.
• A friendly and collaborative working environment.
• Opportunity to build a strong portfolio of commercial photography, video and social media content.
• Flexible working arrangements, subject to business requirements.