Paid Media Director

Paid Media Director – Entertainment

Salary: Up to £65,000

Location: London / Hybrid

Employment: Full-time, Permanent

The Role

We’re looking for an experienced Paid Media Director to lead paid media strategy and delivery across an exciting portfolio of entertainment and culture-focused clients.

This is a senior, hands-on leadership role for someone who understands how paid media can build audiences, drive ticket sales, generate subscriptions and create genuine cultural impact.

You’ll own the strategic direction of campaigns across platforms including Meta, Google, YouTube and TikTok, while leading client relationships, developing the paid media team and ensuring campaigns deliver against both commercial and brand objectives.

What You’ll Be Doing

• Lead paid media strategy across a portfolio of entertainment, music, film, TV, events and culture clients.
• Develop integrated paid social, paid search, video and performance media strategies.
• Oversee campaigns across Meta, Google Ads, YouTube, TikTok and other relevant platforms.
• Own campaign planning, budget allocation, forecasting, optimisation and performance reporting.
• Translate audience insights and data into clear media strategies and actionable recommendations.
• Work closely with creative and content teams to ensure campaigns are built around strong platform-first creative.
• Act as a senior strategic partner to clients, confidently presenting recommendations, results and opportunities.
• Identify opportunities to grow existing accounts and contribute to new business pitches.
• Lead, mentor and develop paid media specialists and managers.
• Establish best practice across campaign structure, measurement, testing and reporting.
• Stay ahead of developments across paid media, entertainment marketing, audience behaviour and emerging platforms.

What We’re Looking For

You’ll have significant experience within paid media/performance marketing, ideally gained within an agency environment.

You should be comfortable moving between high-level strategy and the detail of campaign performance, with strong knowledge of paid social, paid search and video advertising.

Experience working with clients across entertainment, music, film, TV, gaming, live events, sport, lifestyle or culture would be particularly valuable.

You’ll also bring:

• Strong experience managing substantial paid media budgets.
• Excellent knowledge of Meta Ads Manager and Google Ads.
• Experience with YouTube and TikTok advertising.
• Strong understanding of measurement, attribution, tracking and campaign reporting.
• A test-and-learn mindset with the ability to turn data into meaningful insights.
• Excellent client management and presentation skills.
• Experience managing and developing a team.
• Commercial awareness and confidence contributing to pitches and account growth.
• A genuine interest in entertainment, culture and how audiences discover and engage with content.

What Success Looks Like

You’ll create paid media strategies that deliver measurable commercial results while helping entertainment brands connect with the right audiences.

You’ll raise the strategic standard of the paid media function, build trusted relationships with clients and develop a high-performing team capable of delivering brilliant work.

Package

Salary up to £65,000, depending on experience, plus benefits.

Hybrid working with the opportunity to work across ambitious entertainment and culture brands.