Martech Project Manager

HIRING- Martech Project Manager

We have an exciting opportunity with an iconic US based brand, looking for a Martech Project Manager in the Vaughan/ Toronto area! Role would be hybrid, 2-3 days a week onsite. Looking for candidates with experience in Martech implementations/ migrations!

Martech Project Manager:

Must haves:

5+ years of experience in Marketing Technology, CRM, Lifecycle Marketing, Marketing Automation, or related digital customer engagement roles.

Hands-on experience with CRM and customer engagement platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign, Iterable, Algonomy, or similar.

Experience working with customer data platforms, first-party data strategies, and cloud data environments; experience with Snowflake, HighTouch, or similar tools is an asset.

Strong understanding of advanced segmentation, lifecycle marketing, journey orchestration, and personalization strategies.

Required experience supporting MarTech implementations, integrations, and migrations across CRM, CDP, and data ecosystems, including coordination across business, technical, and vendor teams.

Demonstrated ability to translate business needs into scalable, data-driven solutions and frameworks.

Strong project management and organizational skills, with the ability to manage multiple priorities across stakeholders, vendors, and delivery workstreams.

Experience collaborating cross-functionally with marketing, data, product, technology, and engineering teams, as well as external vendors and agencies.

Analytical mindset with the ability to interpret data, identify opportunities, and drive optimization.

Jira or Confluence experience

Pluses:

Agile experience

Day to day:

An employer is looking for a strategic, hands-on, and technically fluent MarTech Manager to support the continued growth of its digital customer engagement, CRM, and personalization capabilities.

The role reports to the Head of Digital and Technology and will partner closely with Marketing, Data, Digital, Product, Technology, and external vendor teams.

The successful candidate will help strengthen MarTech ecosystem by supporting CRM platform capabilities, customer data practices, audience segmentation, journey orchestration, and personalized digital experiences.

This opportunity is well suited for someone who can balance strategic thinking with hands-on execution and technical coordination. Experience supporting platform migrations, system integrations, and customer data initiatives is required. Experience with tools such as Braze and Snowflake is considered an asset.

Key Responsibilities

• Support the evolution of MarTech and CRM capabilities, helping improve platform maturity, adoption, and consistency across the business.
• Act as a key enabler of data-driven growth by advancing the use of first-party data, customer data platforms, and customer-level insights to power segmentation, targeting, and personalization strategies.
• Partner cross-functionally with Marketing, Data, Analytics, Product, and Technology teams to translate Canadian business objectives into scalable MarTech solutions and customer engagement frameworks.
• Lead and support the implementation, integration, migration, and optimization of MarTech platforms, including CRM systems, CDPs, and cloud data infrastructure.
• Drive best practices in audience segmentation, lifecycle marketing, and journey orchestration to enable more personalized and automated customer experiences across digital channels.
• Help define practical processes, governance, and ways of working that improve consistency, quality, and scalability across Canadian MarTech and CRM initiatives.
• Collaborate with data and technology teams to ensure robust first-party data foundations, including data ingestion, event tracking, identity resolution, integration requirements, and segmentation logic.
• Partner with external vendors and agencies to deliver against the Canadian MarTech roadmap, manage platform capabilities, and support ongoing innovation.
• Support Canadian marketing and digital teams in executing CRM initiatives through guidance, QA, troubleshooting, enablement, and scalable operating practices.
• Identify opportunities to improve platform utilization, automation, and performance through testing, optimization, and continuous improvement.
• Contribute to the Canadian MarTech roadmap by helping prioritize initiatives that unlock customer value, improve personalization, support integration readiness, and drive measurable business impact.