Marketing Manager

We are looking for an ambitious and commercially minded Marketing Manager to lead the marketing function for our specialist running retail business.

Working closely with the Managing Director , this is both a strategic and hands-on role. You will help shape the future direction of the business, contribute to key commercial decisions and take ownership of the marketing strategy, budget and calendar.

Alongside strategic planning, you will be comfortable delivering campaigns yourself — from paid advertising and social content, dedicated mailer campaigns to product launches, brand partnerships and running events.

Previous retail marketing experience is essential , ideally within sports, footwear, fashion or a related sector. A genuine passion for running and the running community is also essential .

Key Responsibilities:

• Work closely with the Managing Director on company strategy, growth opportunities and commercial priorities.
• Develop and own the annual marketing strategy, calendar and budget.
• Use sales, customer and marketing data to inform decisions and identify opportunities.
• Set marketing KPIs and report on performance and return on investment.
• Identify new opportunities to grow customer acquisition, engagement and retention.
• Help shape the company's brand positioning and future direction within the running market.

Brand Campaigns & Partnerships

• Build strong relationships with key running and sports brands.
• Plan and deliver campaigns, product launches and brand activations.
• Manage agreed brand marketing packages, budgets and deliverables.
• Coordinate campaigns across website, email, social, paid media and in-store.
• Identify opportunities for additional brand investment, partnerships and collaborative campaigns.
• Provide campaign performance and post-campaign reporting.

Paid Advertising

• Manage Meta Ads Manager and paid social activity.
• Develop prospecting, retargeting and product campaigns.
• Manage advertising budgets and continually optimise performance.
• Monitor key metrics including CPC, CTR, CPA, purchases and ROAS.
• Use performance, stock and commercial data to determine where marketing investment should be focused.

Events & Running Community

• Develop events and activations with brands, running clubs and community partners.
• Manage events from concept through to delivery.
• Coordinate venues, routes, registrations, suppliers, participants and event communications.
• Manage event-day delivery and social/content coverage.
• Build relationships with running clubs, athletes, creators and the wider running community.
• Manage influencer and ambassador relationships.
• Coordinate product seeding, campaign briefs and deliverables.
• Identify new creators and runners who align with the business.
• Track content, discount codes and partnership performance.
• Maintain an organised influencer/ambassador database.

Social Media & Content

• Manage Instagram and Facebook.
• Develop and schedule weekly social content.
• Create Reels, Stories, carousels and product-focused content.
• Plan content around key product launches, campaigns and events.
• Coordinate photography, video and other creative requirements.
• Ensure priority products and launches receive appropriate marketing support.

Retail & E-commerce

• Work closely with store teams on campaigns, stock, events and launches.
• Review new product arrivals and identify marketing priorities.
• Coordinate activity across social, email, website, paid media and in-store.
• Ensure marketing activity supports stock levels, sales targets and wider commercial objectives.
• Brief and manage external designers, photographers, printers and other suppliers.

About You

We are looking for someone who combines strong marketing skills, commercial awareness and a genuine enthusiasm for running .

• Previous marketing experience within a retail environment.
• A genuine interest in running and the running community.
• Commercial understanding of sales, customer acquisition and marketing ROI.
• Experience developing marketing plans and managing budgets.
• Hands-on experience with Meta Ads Manager and paid social.
• Strong social media and content marketing experience.
• Strong analytical, organisational and project-management skills.
• Confidence working directly with senior management from other functions and contributing to commercial decisions.
• Ability to balance strategic thinking with hands-on execution.
• Willingness to attend occasional evening and weekend events.
• Experience within sports retail, running, footwear or performance apparel.
• Strong knowledge of running brands, products and industry trends.
• Experience with e-commerce, CRM/email marketing and customer retention.
• Experience organising events or community activations.
• Experience managing influencers and ambassadors.
• Existing relationships within the running industry or community.

What Success Looks Like

The successful candidate will play an important role in growing the business and strengthening our position within the running market .

You will drive measurable returns from marketing investment, develop stronger brand partnerships, grow our customer and running community, successfully support key product launches and bring new commercial ideas and opportunities to the Managing Director.

We are looking for someone who is commercial, creative, analytical and proactive — someone who wants to take real ownership of marketing and make a meaningful contribution to the future growth and direction of the business.

What we Offer:

• A competitive salary and benefits package
• 21 days annual leave
• A hybrid working model
• A positive workplace with supportive leadership
• Access to brand partner international activations

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