Marketing & Social Media Manager

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Application Details

In order to work in Ireland a non-EEA National, unless they are exempted, must hold a valid employment permit. Please review the Eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy.

Job Description

Marketing & Social Media Manager required to work at The Creamery Cafe, The Promenade, Salthill, Galway, H91 T866. The successful candidate must have at least 1 year of experience in a similar role.

Duties will include:

• Developing, implementing and managing the café’s marketing and social media strategy to increase brand awareness, customer engagement, footfall and sales.
• Planning and managing marketing campaigns, seasonal promotions, events and product launches in line with commercial objectives.
• Developing and maintaining a marketing calendar and coordinating marketing initiatives throughout the year.
• Planning and overseeing the creation, scheduling and publication of engaging content across Instagram, Facebook and other relevant digital channels.
• Managing the company’s social media presence and ensuring consistent brand communication across marketing channels.
• Developing marketing materials, promotional content and digital campaigns for the café’s products, services, events and special offers.
• Managing digital advertising and social media promotional campaigns and monitoring their effectiveness.
• Establishing marketing objectives and KPIs and monitoring campaign performance against agreed targets.
• Analysing social media, digital marketing and customer engagement data to evaluate results and identify opportunities for improvement.
• Conducting market, customer and competitor research to identify trends and new promotional opportunities.
• Developing customer acquisition and retention initiatives, including loyalty programmes and promotional campaigns.
• Identifying and coordinating promotional partnerships with local businesses, community organisations, influencers and other relevant partners.
• Managing and updating digital marketing content, including the company website and online business listings.
• Monitoring customer feedback, online engagement and enquiries and using insights to support marketing and business development decisions.
• Working closely with management to develop marketing strategies aimed at increasing customer traffic, sales, retention and brand visibility.
• Monitoring marketing expenditure and assisting management with the effective allocation of marketing resources.
• Coordinating external suppliers and service providers involved in advertising, design, printing and other marketing activities.
• Preparing regular reports on marketing activities, social media performance, campaign results and progress against marketing objectives.

Salary: €36,605 per annum. Hours: 39 hours per week.

• Sector: other service activities

Career Level

• Experienced (Non-Managerial)

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