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Marketing Manager at Innovation Factory

Innovation Factory

HamiltonFull-timeMid LevelOn-site

Job Description

Lead the marketing efforts at Innovation Factory in Hamilton, Ontario, driving brand consistency across digital, print, and social channels. Manage campaigns and a high-performing marketing team to enhance brand visibility. As the Marketing Manager, you will be responsible for overseeing all marketing functions, including strategy development and execution across various platforms.

You will also track marketing KPIs and ensure messaging aligns with our organizational goals. Your hands-on approach will complement your strategic vision in a fast-evolving marketing landscape. Key Responsibilities: • Build and execute annual marketing plans across all brands • Set and monitor marketing KPIs for growth and brand awareness • Lead end-to-end campaigns across multiple channels • Coach and develop a lean, high-impact marketing team • Manage the marketing budget and ensure compliance with legislation Requirements: • 3-5 years of diverse marketing experience • Strong understanding of integrated marketing communications • Experience with budget ownership and KPI adjustments • Familiarity with digital marketing technologies and trends • Excellent written communication and branding skills Drive brand excellence and innovative marketing strategies at Innovation Factory in Hamilton. #J-18808-Ljbffr

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