Marketing Head

Job description

Major Responsibilities:

 Craft strategies for the Marketing team including Digital, Advertising, In-store Communications and

Creatives, Loyalty & Space on hire

 Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.

 Build marketing plans for the smooth operation of marketing campaigns.

 Prepare social media marketing campaigns and strategize them such that they align with the business

objectives.

 Create and monitor advertisements on various platforms keeping the business vision aligned.

 Monitor the team goals and their execution keenly.

 Ensure that the website, promotional material, and marketing campaign strategies are updated on a

regular basis.

 Identify opportunities to reach new market segments and expand market share.

 Research about the latest marketing strategies and excel in marketing endeavours competitively.

 Set, monitor and report on team goals

 Design branding, positioning and pricing strategies

 Ensure Brand is strong and consistent across all channels and marketing efforts (like events, email

campaigns, web pages and promotional material)

 Analyze consumer behavior and determine customer personas

 Monitor competition (acquisitions, pricing changes and new products and features)

 Coordinate sales and marketing efforts to boost brand awareness

Key Competencies & Requirements

 MBA / Masters in Marketing

 10+ years of prior experience in the field of Marketing.

 Hands-on experience in prolific marketing campaigns.

 Outstanding knowledge of web analytics and Google Ads.

 Outstanding ability to plan and manage budgets.

 Excellent leadership and project management skills.

 Strong analytical skills.