Marketing & Fan Engagement Executive

The Marketing & Fan Engagement Executive is a creative and innovative professional who thrives on creating compelling content and delivering innovative experiences to grow interest and engagement in racing among youth audiences. The Marketing & Fan Engagement Executive will have a keen understanding of new and emerging media and the strategies needed to leverage them to attract younger fans. This role reports to Marketing & Fan Engagement Manager.

Core duties of the Marketing & Fan Engagement Executive will include:

• Devise and implement new marketing initiatives for HRI Racing Juniors to develop a love of the horse among primary school children.
• Design data growth initiatives to build the addressable audience of HRI Racing Juniors.
• Create above-the-line campaigns using relevant media to promote HRI Racing Juniors initiatives.
• Support racecourses on the running of Education Days for Primary Schools.
• Support in the creation and implementation of season long content series to grow interest in flat racing in Ireland.
• Work with the Marketing & Fan Engagement Manager to develop immersive events aimed at driving attendances at key flat meetings.
• Support in the delivery of content across all owned channels to educate, entertain and engage existing and potential flat racing fans.
• Work with the Marketing & Fan Engagement Manager to develop a plan to encourage interest among Gen Alpha using gamification and technology to create long-term fandom.
• Collaborate closely with internal teams and external partners to deliver cohesive and effective marketing activity.
• Work with HRI's Design Manager to produce a suite of creative assets for each campaign that appeal to the target audience.
• Use data and performance insights to evaluate campaign effectiveness and continuously optimise activity.

Skills and experience you will need for the Marketing & Fan Engagement Executive role:

• 2+ years' experience in brand, marketing, or communications roles.
• Proven experience delivering integrated campaigns across multiple channels.
• Strong content creation and copywriting skills, with the ability to adapt messaging for different audiences.
• Strong understanding of digital marketing and content performance.
• Data-driven mindset with experience analysing performance and optimising campaigns.
• Excellent budget management skills.
• A team player with excellent project management, communication and organisational skills along with the ability to work to tight deadlines.
• An exceptional understanding of the role of earned and owned media in promoting racing and creating event publicity.
• Experience in briefing and managing output of 3rd party agencies e.g. creative, media buying and content creation.
• An ability to work to set KPI's and to monitor & optimise digital and social campaigns.
• An ability to devise and implement data growth initiatives.
• As racing is a seven-day business, flexibility in relation to working hours and days is required.

Key Capabilities

Customer Focus

• Creates an environment where the team is empowered to put the customer first.
• Supports the team in managing their workload to ensure customer needs are met.
• Role models customer focus and drives and develops customer focused initiatives.
• Ensures customer satisfaction is a priority.

Developing Self

• Is self-aware and proactively seeks feedback, using it for personal and professional development.
• Role models development by developing themselves and others.
• Reflects on behaviour, adapting approach to different situations.
• Is open to new ideas, drives continuous improvement with team and across the business.

Energy & Pace

• Sets and delivers against SMART objectives for their area/team.
• Is accountable and delivers sustainable results, using resources effectively.
• Understands the wider business and its goals, onward communicates this to team.
• Empowers others to deliver their goals and projects with energy and pace.
• Is a flexible and adaptable to the needs of the business and delivers accordingly.

Innovation & Change

• Reviews processes and ways of working always striving for best practice and improving industry standards.
• Is creative and innovative and supports others to develop opportunities for creative thinking and innovation.
• Looks for innovative ways to provide a better service to our stakeholders.
• Implements change in a supportive, reassuring way, bringing ours on the journey with them.

Leadership

• Motivates and empowers others through a 'can do' approach.
• Understands strategic intent and aligns objectives and messages accordingly.
• Role models leadership and our core values.
• Develops, motivates and inspires others.

Team

• Creates team environments where everyone contributes to the team objectives and is stretched accordingly.
• Ensures productive and positive communication is taking place across all teams.
• Harnesses team capability to ensure teams are performing to a high standard.

HRI is an equal opportunities employer. Interview candidates will be provided with any necessary reasonable accommodations when called for interview.

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