Marketing & CRM Executive

Penrith District Rugby League Football Club – Penrith, New South Wales, Australia. Full Time.

About The Role

Reporting to the Head of Marketing, Digital and Data, this role drives commercial growth and fan engagement through the Panthers Digital Network, reaching more than 1.4 million social followers and an extensive opted‑in email database. As CRM lead, you build meaningful connections between the club and its fan base across Australia.

As Marketing & CRM Executive, You Will

• Develop and optimise customer journeys through HubSpot (acquisition, welcome, retention, revenue generation, reactivation).
• Execute campaigns for SMS, EDM and retargeting within HubSpot and the club’s social channels.
• Manage the digital campaign schedule for commercial partners within the partnerships program.
• Monitor fan engagement and commercially focused journeys within HubSpot and the Digital Network.
• Provide campaign analysis and reporting of direct marketing activity.
• Be the designated marketing contact for commercial departments as determined within the marketing team.
• Manage multiple concurrent projects whilst adhering to specific deadlines.
• Assist with other tasks as required.

About You

• 2-3 years’ experience executing marketing campaigns via a CRM (HubSpot, Salesforce, etc.).
• Tertiary qualifications in marketing or communications.
• Strong understanding of customer data and database marketing.
• Ability to manage campaign calendars and ensure timely delivery.
• Ability to work independently and collaboratively as part of a team.
• Understanding and interest in sport (advantageous).
• Flexibility with working hours, including weekend work and presence at home games during the NRL season.

As Part Of The Panthers Team, You'll Enjoy

• 40 % discount at all Panthers‑owned food outlets.
• 20 % discount on Panthers merchandise and the pride of being part of a premiership‑winning team.
• Exclusive offers and discounts with a range of accommodation, retail, dining and entertainment providers.
• Reward and recognition programs that celebrate outstanding contributions.
• Well‑being leave.
• Purchased annual leave for eligible full‑time employees to enjoy greater work‑life flexibility.
• Staff social events and opportunities to connect with teammates.
• Free onsite parking.

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