Marketing & Brand Specialist

RENO is a premier North American manufacturer specializing in energy-efficient lighting solutions. With its own cutting-edge R&D facility, RENO designs innovative products tailored to meet customer needs. The company is known for its exceptional service, fast response times, and in-depth lighting expertise, which have earned the trust and loyalty of its clients.

RENO is committed to building lasting relationships, providing support long after the sale, and staying true to its promise of being "on your side."

Role Description

We’re looking for an experienced Marketing & Brand Specialist to help lead brand strategy, digital marketing, and social media across multiple channels.

This role is ideal for someone who understands how to build strong brands, create high-impact marketing campaigns, and drive measurable business growth. You’ll work closely with leadership, sales, and creative teams to strengthen market presence, improve customer engagement, and support revenue growth across multiple channels.

Key Responsibilities

Social Media Management

• Plan and maintain content calendars for LinkedIn, Instagram, and other platforms
• Create, write, and publish posts aligned with brand voice and marketing goals
• Coordinate images, graphics, and video assets with internal teams or vendors
• Monitor comments, messages, and engagement
• Track performance metrics and prepare regular reports
• Identify opportunities to grow audience reach and engagement
• Support product launches, announcements, and campaigns across multiple audiences and market segments

Brand & Content Support

• Ensure all marketing, social, and digital content aligns with established brand guidelines
• Maintain consistent tone, messaging, and visual identity across all channels
• Assist in refining brand storytelling for different audiences and market segments
• Support brand initiatives, campaigns, product positioning, and launches
• Review materials to ensure a cohesive, professional brand experience
• Assist with website updates, news posts, and blog content as needed
• Create and manage email marketing communications, including newsletters, product announcements, email lists, audience segmentation, and performance tracking.
• Develop case studies, product highlights, and other content to support sales and marketing efforts
• Coordinate marketing assets for trade shows, events, and campaigns
• Collaborate with sales and product teams to gather information and content ideas

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