Marketing Automation

Job description

GenAI-enabled Demand Generation + Marketing Automation professional to run MQL/SQL-led programs and full-funnel ABM campaigns for a B2B IT company. Role blends prompt engineering, marketing systems automation, email marketing, performance marketing, and funnel analytics/visualization.

Experience Essential

• 2–4 years in B2B demand generation / marketing ops / ABM / growth marketing • Hands-on experience with Marketing Automation Platform (HubSpot/Marketo/Pardot/Eloqua) • CRM experience (Salesforce/HubSpot CRM or similar) • Proven MQL/SQL-led campaign experience • Solid email marketing expertise • Strong performance marketing capability (LinkedIn + Google) • Comfortable with GenAI tools and prompt making

Job Responsibilities

• Own ABM strategy and execution for Tier 1/2/3 target accounts • Run coordinated ABM programs across LinkedIn, Google, email, webinars, landing pages • Plan and execute MQL/SQL-led campaigns to generate high-quality leads • Own marketing automation workflows end-to-end: capture, segmentation, routing, scoring, nurture • Drive integrations between MAP, CRM, ads platforms, analytics, and enrichment tools • Build and maintain prompt library for repeatable marketing outputs • Design segmentation strategy and run automated nurtures • Own paid campaign execution and optimization (LinkedIn Ads, Google Ads) • Create dashboards and funnel visualizations for leadership • Deliver weekly/monthly performance readouts and campaign post-mortems Apply Now