Marketing Analyst

Performix Business Services, LLC is seeking a Senior Lifecycle Marketing Manager to lead lifecycle marketing initiatives, working autonomously to drive customer engagement and retention strategies. This role covers the Director of Lifecycle Marketing during maternity leave, requiring strong strategic thinking, independent execution, and cross‑functional collaboration with the Director of Brand and Director of Product. Location & Term Boston, MA – 6 months Key Skills HubSpot experience (must have) Strong analysis experience and ability to analyze standard segments Experience with campaign setup, A/B testing, and copywriting Ability to work in a fast‑paced, startup culture and to be resilient Responsibilities Lead end‑to‑end lifecycle campaign strategy and execution, including email and SMS programs across multiple customer segments (consumers, installers, and partners) Own and execute a monthly email newsletter program, creating personalized content for unique audiences across lifecycle stages to engage and nurture them with educational content on home electrification Independently manage campaign production: write high‑performing email and SMS copy, collaborate with the design team on creative assets, conduct quality assurance, and deploy campaigns through our email and SMS service providers Drive customer engagement and retention strategy in partnership with Directors of Brand and Product, identifying opportunities and developing campaign roadmaps Optimize email performance through systematic A/B testing of subject lines, content, CTAs, design elements, and send strategies Build and maintain strong cross‑functional relationships across multiple levels, facilitating timely feedback and approvals while managing competing priorities Analyze and report on campaign metrics, translating data insights into actionable recommendations and making tactical decisions to improve performance Manage project timelines and stakeholder communications autonomously, escalating only when strategic input is needed Qualifications Minimum 6 years of experience in lifecycle, email, or CRM marketing with demonstrated progression of responsibilities Proven track record of working independently and managing marketing programs with minimal oversight Experience with marketing automation platforms; strong proficiency with HubSpot required Advanced skills in email segmentation, personalization strategies, and audience targeting Experience with copywriting and editing, including leveraging AI tools to enhance efficiency and quality Strong strategic thinking with ability to balance big‑picture planning and tactical execution Excellent communication, stakeholder management, and project management skills Advanced analytical capabilities with experience using data analysis tools (Excel, Tableau, Periscope, or similar) to drive decision‑making Creative problem‑solver who can navigate ambiguity and adapt to changing business needs Ability to collaborate effectively with brand and product teams on messaging and positioning Working knowledge of HTML/CSS a plus Passion for clean energy and home electrification a plus #J-18808-Ljbffr