Social Media Manager/Sr Manager

Job Purpose Reporting to the Chief Marketing & Strategy Officer, the Social Media Manager/Sr. Manager will take ownership of our social media strategy, content, and performance across Corporate, B2B, and B2C audiences. This role combines a passion for creating compelling content with the analytical skill to manage, optimize, and scale paid media campaigns across key platforms.

Responsibilities Build and execute a comprehensive social media strategy that aligns with corporate, B2B, and B2C goals, based on guidance from the executive team, internal marketing teams, and our public relations firm. Design and produce engaging messaging and content across formats to clearly convey Welldoc’s story and point of view, including posts, carousels, videos, reels, and emerging media types. Execute the social media/paid media components of integrated marketing campaigns and press releases, ensuring a cohesive and impactful message across all channels.

Partner with corporate communications to identify and leverage key industry themes, aligning our corporate and B2B messaging to solidify our position as a thought leader. Manage paid social campaigns end-to-end, driving awareness, engagement, and lead generation across platforms like LinkedIn, Meta, and Google Display, optimizing budgets and KPI such as Cost‑Per‑Lead (CPL) and Return on Ad Spend (ROAS). Use AI‑powered tools to scale content creation, personalize messaging, and stay ahead of platform trends.

Cultivate the social presence of our executive team, connecting them with other thought leaders and reinforcing Welldoc's market position. Support corporate communications/PR social-focused initiatives focused on amplifying messaging with key media, influencers and thought leaders. Monitor and analyze performance metrics, preparing reports and actionable insights to optimize future campaigns.

Work closely with cross‑functional teams—including Marketing, Sales, Product, and HR—to ensure social media content aligns with company goals and showcases Welldoc’s culture and brand story. Manage the social content calendar and ensure timely execution of campaigns and initiatives. Stay on top of platform innovations, new paid media opportunities, audience targeting, and social trends, proactively testing new approaches to drive growth and engagement.

Act as the internal subject matter expert on social media and paid advertising, presenting performance reports and strategic recommendations to executive and marketing leadership. Support integrated marketing initiatives including events and speaking engagements. Required Skills & Experience 3+ years of experience managing social media programs, ideally within healthcare, digital health, or health tech.

Experience supporting both B2B and B2C strategies across LinkedIn, Instagram, Facebook, YouTube, TikTok, and emerging platforms. Strong design skills and experience creating social‑first content using tools like Adobe Creative Suite, Canva, or Figma. Please provide a link to your portfolio or examples of successful campaigns.

Proven experience managing and optimizing paid social campaigns for awareness, engagement, and lead generation. A data‑driven mindset with expertise in reporting, analytics, and translating insights into actionable recommendations. Familiarity with AI‑driven tools for content creation and performance optimization.

Excellent writing and storytelling skills with the ability to adapt tone and style for different audiences and simplify complex clinical data for a general audience. Collaborative, curious, and proactive in testing new strategies and tools. Experience navigating healthcare‑specific compliance for social content.

Proficiency with video editing tools such as Premiere Pro, CapCut, or similar. Knowledge of SEO principles and how they connect to social content strategy. Familiarity with social listening and audience engagement platforms.

Experience managing other aspects of marketing, including events and speaking engagements. Required Education Bachelor’s Degree in Marketing, Digital Marketing, Communications, Public Relations, or a similar background. Additional Compliance Requirement Must have prior experience working in ISO 13485 or MDSAP regulated and HITRUST or SOC 2 Type II compliant environments, or be trained to understand these requirements.

Compensation & Benefits The anticipated salary range for this role is $85,000–125,000 per year, with the expectation that candidates meeting the minimum qualifications be eligible for up to the midpoint of the range. In addition to salary, the position includes generous PTO, medical, dental, vision, life and disability insurance, retirement benefits, and eligibility to participate in health savings accounts and/or dependent care accounts. EEO Statement Welldoc is an equal opportunity employer and prohibits discrimination and harassment of any kind.

We offer an inclusive workplace and will not tolerate discrimination against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity or expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status or parental status. #J-18808-Ljbffr