Manager / Senior Manager - Marketing

Job Description

Position: Manager/Senior Manager – Marketing

Location: Noida

Reports to: Associate Director – Marketing 

Role Overview

At Compunnel, we're building a modern, AI-first marketing organization designed for speed, scale, and measurable business impact. We are looking for a Manager / Senior Manager – Marketing who can operate as a marketing generalist and campaign leader – someone who can translate business priorities into integrated marketing programs and drive execution through collaboration with specialists across content, design, digital, product marketing, operations, and sales.

This role is ideal for a marketer who combines strategic thinking with execution excellence, embraces AI as a force multiplier, and thrives in fast-moving environments where ownership, accountability, and continuous experimentation are valued. You will be responsible for planning and driving campaigns that support growth across Compunnel's businesses, including Staffing, Digital Engineering, Cybersecurity, AI Products and more.

Key Responsibilities

Campaign Strategy & Business Alignment

·Translate business objectives into integrated marketing campaigns that drive awareness, engagement, pipeline, and revenue impact.

·Develop campaign strategies aligned to target personas, industry segments, and business priorities.

·Build campaign plans that combine content, digital, paid media, events, social media, email, and sales enablement initiatives.

·Work closely with business leaders to understand priorities and align marketing initiatives to growth objectives.

Campaign Ownership & Execution

·Own campaign outcomes from planning through execution, optimization, and reporting.

·Coordinate cross-functional execution across content, design, digital marketing, product marketing, operations, and external partners.

·Ensure campaigns are delivered on time, within scope, and aligned to defined KPIs.

AI-First Marketing Leadership

·Leverage AI tools and automation platforms to accelerate campaign planning, content creation, personalization, reporting, and workflow management.

·Identify opportunities to improve marketing productivity through AI-enabled processes.

·Build repeatable frameworks and workflows that increase execution speed and campaign effectiveness.

·Champion an AI-first mindset across the marketing team.

Stakeholder Management

·Partner closely with sales, business unit leaders, product teams, and executive stakeholders to align marketing initiatives with organizational priorities.

·Facilitate regular planning and review discussions with stakeholders.

·Manage expectations, communicate progress, and ensure visibility into campaign performance and business impact.

·Act as a trusted marketing advisor to internal teams.

Team Leadership & Collaboration

·Guide and mentor marketing specialists across content, digital, design, and campaign execution functions.

·Create alignment across teams and remove execution bottlenecks.

·Foster a culture of ownership, innovation, experimentation, and continuous improvement.

·Support capability development and process maturity within the marketing organization.

Performance Measurement & Optimization

·Define campaign KPIs and success metrics aligned to business outcomes.

·Monitor campaign performance and identify opportunities for improvement.

·Analyze data and translate insights into actionable recommendations.

·Present campaign performance, learnings, and future recommendations to leadership.

What We're Looking For

·7–10 years of experience in B2B marketing, growth marketing, demand generation, campaign management, or integrated marketing roles.

·Proven experience managing integrated campaigns across multiple channels and stakeholder groups.

·Strong understanding of modern marketing disciplines, including content, digital marketing, email marketing, paid media, product marketing, social media, events, and marketing operations.

·Demonstrated ability to lead initiatives through influence and collaboration rather than direct execution alone.

·Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.

·Experience working with marketing automation, CRM, and analytics platforms such as HubSpot, Zoho CRM, Google Analytics, SEMrush, etc.

·Strong understanding of campaign measurement, attribution, funnel metrics, and pipeline reporting.

·Excellent communication, presentation, and stakeholder management skills.

The Ideal Candidate

We're looking for someone who:

? Thinks strategically but executes pragmatically

? Uses AI daily to improve speed, quality, and scale

? Is naturally curious and continuously learning

? Can bring structure to ambiguity

? Takes ownership and drives outcomes

? Is comfortable working with senior stakeholders

? Can coordinate specialists and get the best out of a team

? Understands that marketing success is measured by business impact – not activity

Education: Bachelors Degree