Junior Brand Solutions Associate

About The Company

Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. The company is committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

Position Summary

We are looking for a Brand Solutions Executive who can transform client briefs into strategic, insight-driven influencer marketing solutions. The ideal candidate will have experience in brand strategy, influencer marketing, and campaign planning, with the ability to craft innovative proposals that align with brand objectives. This role requires close collaboration with Business Development, Client Servicing, Creative, and Talent teams to develop impactful campaigns that deliver measurable results.

Roles & Responsibilities

• Develop strategic influencer marketing solutions based on client briefs, brand objectives, and target audiences.
• Build compelling campaign concepts, presentations, and proposals for prospective and existing clients.
• Collaborate with Business Development, Client Servicing, Creative, and Talent teams to create integrated campaign strategies.
• Identify and recommend the right creators, content formats, and platforms to maximize campaign effectiveness.
• Stay updated on industry trends, creator economy insights, platform updates, and competitor activities to develop innovative solutions.
• Participate in client brainstorming sessions and contribute creative ideas that address business and marketing objectives.
• Work closely with internal stakeholders to ensure campaign feasibility and seamless execution.
• Analyze campaign performance, derive insights, and recommend optimizations for future campaigns.
• Support new business pitches by developing strategic recommendations and customized influencer marketing solutions.
• Maintain a strong understanding of market trends, consumer behavior, and digital platforms to strengthen strategic planning.

Skills & Education

• 2–4 years of experience in Brand Solutions, Brand Strategy, Influencer Marketing, or Digital Marketing.
• Proven experience in developing and executing influencer marketing campaigns.
• Strong understanding of the influencer ecosystem, digital platforms, and social media trends.
• Excellent presentation, storytelling, and communication skills.
• Ability to think strategically and translate client requirements into impactful campaign ideas.
• Bachelor's degree in Marketing, Advertising, Mass Communication, Business, or a related field.

Location

Andheri, Mumbai