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Insights Analyst

The Salvation Army Australia

VictoriaFull-timeMid LevelOn-site

Job Description

Are you a data-driven professional who thrives on uncovering insights that influence strategic decisions?


Reporting to the Manager, Supporter Insights, the Insights Analyst plays a key role in delivering insightful and impactful supporter and campaign analysis. Through advanced data analytics, you will help improve campaign performance, enhance supporter lifetime value, and contribute to the long-term strategic objectives of the fundraising department.


This is an exciting permanent F/T opportunity based in Blackburn, Melbourne (with hybrid working arrangements) to influence strategic decision-making by turning complex data into meaningful, actionable insights that drive fundraising success.


Key Responsibilities



  • Extract and analyse donor communication and fundraising data from multiple sources

  • Deliver advanced analytics that highlight industry, market, supporter and campaign trends, identifying opportunities to improve performance

  • Contribute to the design, implementation and testing of key data products, including: donor journey analysis, customer lifetime value modelling, behavioural and correlation modelling, next best decision modelling, ROI and marketing mix modelling and customer segmentation models

  • Support profiling, segmentation, targeting, productivity and profitability analysis of fundraising campaigns

  • Provide competitive, market and forecasting insights to inform strategy

  • Assist in developing and executing the analytics strategy and roadmap

  • Build, maintain and enhance data models with robust quality assurance processes


About You



  • Degree in Data Science, Computer Science, Business Analytics, or a related discipline

  • Proven experience in data analytics, insights, or business intelligence roles

  • Strong capability in analysing and manipulating large datasets

  • Proficiency in tools such as Power BI, Power Query and Excel

  • Experience in a fundraising or multichannel marketing environment (highly regarded)

  • Strong written and verbal communication skills, with the ability to professionally influence a diverse range of stakeholders

  • High attention to detail and commitment to data quality and compliance


Why Work For Us



  • Eligible employees can access NFP Salary Packaging (up to $15,900 tax free) plus meals and entertainment benefit ($2,650)

  • Generous paid Parental Leave for primary (12 weeks) and secondary carers + Purchased Leave Scheme (up to 8 weeks) + Workplace Support Leave (5 days) for volunteering in Salvos initiatives

  • Flexible and hybrid WFH arrangements, access to Fitness Passport and Consumer Discounts

  • Access to EAP and health & wellness initiatives

  • Ongoing training and development opportunities that enhance on the job skills and proficiency

  • Rewarding and fulfilling purpose driven careers that have positive and sustainable social impacts

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