Head Of Sales

Overview

Head of Sales - B Corp Certified Soft Drinks Business - London - up to 75,000

My client is a different kind of soft drinks company. Not only are they an award-winning and purpose-led soft drinks business operating in a super competitive space but also, their products just taste amazing. They are B Corp certified as well.

With sustainability, ethical sourcing and positive social impact at the heart of its mission, the company has built a strong reputation for combining high-quality RTDs with meaningful change and delicious taste!

Responsibilities

• Manage and develop the day to day relationships with sales agencies
• Drive sales growth across retail, convenience and on-trade channels, ensuring focus on distribution, ROS and activation
• Collaborate with MD on pricing, trade terms and channel profitability
• Manage the big grocer accounts as well as E-commerce platforms
• Monitor sales performance and provide support when necessary
• Support and lead negotiations with national accounts and key customers
• Build and execute joint business plans to strengthen customer partnerships
• Partner closely with marketing teams to align customer strategies with brand plans
• Support trade marketing initiatives, activations and promotional campaigns
• Use understanding of industry to guide and develop strategies

Qualifications

• Experienced drinks FMCG sales leader with a passion for the industry
• Strong understanding of managing multiple sales channels
• Experience managing wholesaler relationships and key e-commerce platforms
• Proven experience managing distributors, agencies and third-party sales partners
• 7+ years' experience across sales, account management or commercial roles
• Experience managing national accounts

Benefits

• Competitive salary package
• Up to 10% annual bonus
• Opportunity to join a fast-growing, values-driven FMCG business
• High level of ownership and visibility within a commercially focused leadership role
• Opportunity to work with purpose-led products and make a tangible business impact
• London-based office location (2 days a week) with flexible travel opportunities
• Other travel requirements across the UK

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