Head Of Sales

Overview

In this role you will own and scale the commercial agenda for the UK and European markets within a high-growth healthy food brand. You’ll build the go-to-market and expansion playbooks, establish key partnerships, and shape long-term growth with the founders and leadership team. The role blends strategic leadership with hands-on execution in a fast-moving, entrepreneurial environment.

You will be the brand ambassador driving growth across retail, foodservice, e-commerce and more.

• hybrid work
• competitive salary and benefits

• Develop and execute the UK go-to-market strategy and roadmap for Europe
• Build the commercial infrastructure to establish the brand in the healthy foods sector
• Identify and develop channels, customers and partnerships across retail, foodservice, hospitality, e‑commerce and other channels
• Own P&L, budgets, forecasts and overall commercial performance for the territory
• Cultivate relationships with retailers, distributors, foodservice operators and strategic partners
• Build and lead a high-performing local sales team during scale
• Collaborate with founders and international leadership on growth strategy
• Identify market opportunities and emerging channels to accelerate growth
• Develop pricing, distribution and commercial strategies balancing brand positioning with profitability
• Represent the brand externally as a key ambassador in the UK and European food industry
• Establish processes, partnerships and infrastructure to support rapid international expansion

• Proven commercial leadership in FMCG, food, nutrition, healthy eating, foodservice, retail or related consumer category
• Experience in the UK market with ideally exposure to Europe
• Strong network across UK retail, grocery multiples, online retailers and convenience channels
• Track record of launching, scaling and growing brands; knowledge of ambient snacking is advantageous
• Full commercial and P&L ownership experience
• Entrepreneurial mindset combining strategic thinking with hands-on execution
• Strong negotiation, business development and partnership-building skills
• Experience building and leading teams through periods of growth
• Ability to operate in an agile, fast-paced, entrepreneurial environment
• Genuine passion for health, nutrition, sustainability and changing consumer behaviour

• Entrepreneurial mindset
• Negotiation and relationship-building
• Strategic thinking with hands-on execution
• P&L ownership
• Pricing and distribution strategy
• Channel development (retail, foodservice, e-commerce)