Head of Performance Marketing

Overview

In this role you will own Teya’s paid media engine across Meta, TikTok, Google and other platforms to drive qualified merchant acquisition within a hyperlocal, multi-market framework. You will lead cross-market media strategy, balancing scale with payback discipline and coordinating with sales, field teams and external partners. You’ll apply AI-enabled workflows to optimize efficiency and demonstrate impact through incrementality and data-driven decisions.

Your work fuels growth for small businesses across Europe and shapes how marketing connects to revenue.

• GymPass health benefits
• extended maternity/paternity leave
• Cycle-to-Work Scheme
• Health and Life Insurance
• Pension Scheme
• 25 days annual leave (+ bank holidays)

• Own and optimize the paid media engine across Meta, TikTok, Google and other platforms with strict CPA accountability and market-specific pacing
• Implement tiered allocation across markets, using agents and senior judgement to scale top markets while testing others
• Decide scaling, pausing, and sequencing of campaigns across markets; manage platform and agency relationships with sharp briefs and performance bars
• Run hyperlocal media flights in collaboration with the VP, including DOOH, programmatic display, local radio/print and guerrilla activations
• Coordinate with field/inside sales to align media density with sales capacity; drive saturated density to reduce SMB CAC
• Own the lead-qualification engine: score inbound leads against ICP and route to sales or nurture; ensure smooth handoffs and capacity planning
• Use attribution and incrementality to guide channel mix; report to Monthly Growth Council and optimize payback inputs
• Bring AI-first workflows into daily work: specify, test, and ship AI agents; showcase 2–3 AI-driven examples in interviews
• Prepare and present a portfolio of AI tools and workflows you’ve built to multiply output

• 8+ years in digital / paid performance / growth marketing
• proven success running paid media at scale across Meta, TikTok, Google
• experience building marketing–sales bridges (lead scoring, handoffs, capacity coordination)
• multi-market experience across European markets
• incrementality fluency (geo-lift, MMM, hold-out testing)
• strong leadership and operational execution with regular performance reviews
• agentic by default and active use of AI agents in paid workflows
• central London, 4 days/week collaboration with VP and teams

• leadership
• cross-functional collaboration
• strategic thinking
• Meta Ads, TikTok Ads, Google Ads
• programmatic display, DOOH
• incrementality analysis, geo-lift, MMM