Head of Marketing

Our client is a fast-growing marketplace startup seeking a Head of Marketing to own end-to-end customer acquisition across both a B2C consumer brand and a B2B attorney platform — managing $300–400K/month in ad spend and building the marketing function from the ground up. This is a high-autonomy role for a growth marketing dynamo who can run paid media at scale, build a category‑leading SEO organization, and generate viral content that drives consumer attention—all while working directly with the CEO.

What You'll Do

• Own end-to-end customer acquisition strategy across B2C and B2B, managing $300–400K/month in ad spend across Google, Meta, TikTok, YouTube, and programmatic channels.
• Optimize CAC, ROAS, and lead quality across all paid media channels.
• Build and scale a category‑leading SEO organization with content strategies that create durable organic acquisition advantages.
• Drive viral content and out‑of‑the‑box marketing ideas that generate consumer attention and brand awareness at scale.
• Transition marketing operations from an external agency to an in‑house function and eventually build and manage your own team.
• Work directly with the CEO to allocate budget, run structured experimentation programs, and identify asymmetric growth opportunities.
• Develop the B2B marketing channel to sell legal leads and case‑management software to law firms.

Key Requirements

• 4–8 years in growth marketing with strong B2B and B2C experience.
• Scaled customer acquisition at a marketplace or fintech business.
• Deep expertise in paid media — Google, Meta, TikTok, YouTube, and programmatic.
• Strong SEO and organic growth strategy experience.
• Creative and experimental – generates viral, out‑of‑the‑box ideas.
• Experience generating leads in legal, litigation, or high‑CAC industries (insurance, lending) a strong plus.

Experience: Required

Employment: Full‑time

Schedule: 10-7

Salary: $160,000 – $220,000 yearly

Company offers standard benefits including 401k and health insurance.

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