Head of Marketing New Business

We are looking for an experienced and strategic

Marketing & New Business Specialist

to lead Tolsa Pet Care's innovation agenda and drive sustainable growth through new products, business opportunities, and market expansion.

In this role, you will identify emerging consumer needs, market trends, and growth platforms, transforming insights into differentiated value propositions, innovative solutions, and successful commercial launches. You will work cross-functionally across Marketing, R&D, Operations, Supply Chain, Commercial, and Finance to build a strong innovation pipeline and accelerate business growth.

Key Responsibilities

Define and lead the Pet Care Innovation & New Business roadmap aligned with company strategy.

Identify consumer needs, market trends, competitive opportunities, new categories, applications, and business models.

Build, prioritize, and manage a robust innovation pipeline across short-, medium-, and long-term horizons.

Develop market and consumer insights to validate and prioritize growth opportunities.

Build business cases to assess the potential of innovation and new business initiatives.

Lead the end-to-end innovation process from ideation to commercialization.

Translate consumer and customer needs into compelling product propositions.

Drive new product development,

portfolio expansion, renovation, and optimization initiatives.

Partner closely with R&D, Regulatory, Operations, and Supply Chain teams to ensure successful execution.

Oversee product validation, launch readiness, and post-launch performance monitoring.

Brand Leadership & Cross-Functional Management

Influence brand positioning, communication strategies, and go-to-market plans.

Ensure consistent execution across customer and consumer touchpoints.

Lead cross-functional teams and strategic projects to achieve business objectives.

Develop external partnerships and networks to accelerate innovation and growth.

Foster a culture of innovation, collaboration, accountability, and continuous improvement.

What We're Looking For Education

Bachelor's degree in Marketing, Business Administration, Engineering, Innovation Management, or a related field.

MBA or postgraduate degree in Marketing, Innovation, or Strategy is highly valued.

Experience

5 years of experience in Marketing Innovation, Product Development, Strategy, or Business Development.

Proven track record of developing and launching successful products, categories, or businesses.

Experience managing innovation pipelines and cross-functional projects.

Background in FMCG or consumer goods industries.

Experience in Pet Care or related categories is a strong advantage.

International and multicultural experience is preferred.

Languages

Fluent English is required.

Additional languages are highly valued.

Why Join Us? This is a unique opportunity to play a key role in shaping the future growth of a leading international company within the Pet Care industry. You will have the autonomy to drive innovation, influence strategic decisions, and make a tangible impact on business performance through breakthrough products and new growth platforms.

Apply now and help us shape the future of Pet Care innovation.

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