Event Sales Manager

ABOUT THE COMPANY

Messe Berlin India is a subsidiary of Messe Berlin GmbH, one of the world’s leading trade fair and conference organisers. As part of Messe Berlin’s international network, Messe Berlin India is focused on developing and expanding the company’s presence in the Indian market through a growing portfolio of B2B exhibitions and conferences across key industry sectors.

RESPONSIBILITIES

We are looking for a commercially driven and results-oriented Event Sales Manager to join our team in India. The role will be responsible for driving exhibitor and sponsorship sales across Messe Berlin India’s growing portfolio of B2B exhibitions and conferences.

The ideal candidate is a proactive sales professional with strong business development and relationship management skills, capable of developing new accounts, managing existing clients, and identifying commercial opportunities across different industry sectors.

Experience in the travel and tourism and/or fresh produce sectors would be an added advantage.

Key responsibilities include:

Sales & Revenue Generation

• Drive exhibition space, sponsorship, advertising, and other commercial sales to achieve agreed revenue targets.
• Identify, prospect, and secure new exhibitors, sponsors, pavilions, and commercial partners across relevant industry sectors.
• Develop and maintain a strong sales pipeline through prospecting, referrals, industry research, networking, and market engagement.
• Prepare sales proposals, quotations, contracts, and commercial presentations tailored to client requirements.
• Conduct regular follow-ups with prospects and existing clients to convert opportunities into confirmed participation.
• Identify opportunities to cross-sell and upsell exhibition space, sponsorships, branding, and other event products.

Account Management

• Build and maintain strong, long-term relationships with exhibitors, sponsors, key accounts, associations, and industry partners.
• Manage assigned accounts throughout the sales cycle, from initial engagement and proposal development through contract signing, event delivery, and post-event follow-up.
• Understand client objectives and recommend appropriate participation packages, sponsorship opportunities, and branding solutions.
• Drive exhibitor retention and rebooking by maintaining strong client relationships and delivering a high standard of service.
• Coordinate with internal teams to ensure commercial commitments to exhibitors and sponsors are delivered effectively.

Business & Market Development

• Research and map target sectors, companies, and market segments relevant to assigned events.
• Identify new business opportunities, industry clusters, associations, government-linked organisations, and potential international participation.
• Monitor industry trends, competitor events, pricing, and market developments to support sales strategy and positioning.
• Support the development of international pavilions, group participation, and strategic commercial partnerships.
• Represent Messe Berlin India at industry events, trade fairs, roadshows, networking activities, and client meetings where required.

Sales Planning & Reporting

• Maintain accurate and up-to-date sales pipelines, forecasts, and account information in the CRM system.
• Provide regular sales updates, revenue forecasts, market feedback, and competitor intelligence to management.
• Monitor performance against individual and event sales targets and take appropriate action to address gaps.
• Maintain accurate records of leads, opportunities, activities, contracts, and confirmed business.

Cross-Functional Collaboration & Event Support

• Work closely with Project, Marketing, Conference, Partnerships, Finance, and Operations teams to support the commercial objectives of assigned events.
• Collaborate with Marketing on lead-generation campaigns, sales materials, and targeted market outreach.
• Coordinate with Operations and Project teams on exhibitor requirements and commercial commitments.
• Support onsite exhibitor and sponsor servicing, key account management, and client engagement during events.
• Participate in post-event reviews and provide client and market feedback to support future event development.

QUALIFICATIONS

• Minimum 3–5 years of sales experience, preferably within B2B exhibitions, conferences, sponsorship, media, trade associations, or a related commercial environment.
• Proven track record of achieving sales targets and developing new business.
• Strong prospecting, negotiation, presentation, and closing skills.
• Comfortable with cold calling, client meetings, networking, and consultative selling.
• Strong account management and relationship-building capabilities.
• Ability to understand different industry sectors and translate client objectives into relevant commercial opportunities.
• Strong organisational and time-management skills with the ability to manage multiple accounts and deadlines.
• Experience using CRM systems and maintaining structured sales pipelines.
• Experience working within an international or multicultural business environment would be an advantage.

WHY JOIN US?

At Messe Berlin India, you will be part of a growing international exhibition business with the opportunity to work across established event brands as well as new launches in the Indian market. You will collaborate with colleagues and partners across Messe Berlin’s international network and contribute directly to the commercial growth of our exhibition portfolio in India.

If you are ready to take the next step in your career in the exhibitions and events industry, we would be pleased to hear from you. Send your application to [email protected].

**Only shortlisted candidates will be contacted. We thank all applicants for their interest in joining Messe Berlin India.