Ecommerce Manager

Ecommerce & Merchandising Manager Location: Remote Type: Part-time Minimum Commitment: 5 hours per day, Monday to Friday Brand: Parman Exclusive Parman is looking for an Ecommerce & Merchandising Manager to own the commercial performance of our digital storefront. This role is for someone who understands how a DTC website actually sells. Not just how it looks, but how customers move, browse, hesitate, add to cart, abandon, return, and buy again.

You will sit at the intersection of ecommerce, merchandising, analytics, retention, and Shopify execution. Your job is to turn traffic into revenue. Experience in jewellery, fashion, accessories, beauty, lifestyle, or other premium DTC brands would be a strong advantage.

What You’ll Own Ecommerce Performance Own website revenue, conversion rate, AOV, revenue per visitor, and repeat purchase growth Identify revenue opportunities across the website Improve the customer journey from homepage to checkout Build a clear ecommerce roadmap for growth Website Experience & CRO Analyse Shopify, GA4, heatmaps, and session recordings Identify drop-offs, friction points, and conversion gaps Improve homepage, collection pages, product pages, landing pages, and checkout flow Prioritise CRO experiments and website improvements Ecommerce Merchandising Decide product visibility across homepage, collections, and campaigns Improve product discoverability and collection ordering Recommend bundles, cross-sells, upsells, and seasonal merchandising Use data to identify bestsellers, slow movers, and category opportunities Analytics & Reporting Create weekly and monthly ecommerce performance reports Analyse product-wise, collection-wise, category-wise, and site-wise performance Track revenue, conversion, AOV, funnel performance, customer behaviour, and retention Share clear insights, risks, opportunities, and recommended actions Retention Strategy Build strategy for loyalty, WhatsApp, email, and repeat purchase journeys Identify ways to increase customer lifetime value Work with internal teams to ensure retention initiatives are implemented correctly Shopify & Developer Direction Guide the Shopify developer on what needs to be built and why Create clear briefs for website improvements, landing pages, features, and optimisations Prioritise development tasks based on revenue impact QA website updates before they go live What Success Looks Like Within 6 months, you have: Improved website conversion rate Increased AOV through merchandising and bundling Built a clear ecommerce reporting system Improved product discoverability across the website Established a retention roadmap across WhatsApp, email, and loyalty Created a prioritised development roadmap for Shopify improvements Become the primary owner of website growth and performance What We’re Looking For 3–6+ years of experience in ecommerce, DTC, fashion, jewellery, beauty, lifestyle, or accessories Strong understanding of Shopify and DTC customer journeys Ability to read analytics and translate data into action Experience with tools like GA4, Shopify Analytics, Microsoft Clarity, Hotjar, or similar Strong sense of merchandising, product visibility, and conversion Ability to work with designers, copywriters, developers, marketers, and founders Commercial thinking, sharp execution, and clear communication Bonus Points If You Have Experience In Jewellery, fashion, accessories, beauty, or premium DTC brands Shopify Plus Klaviyo or email marketing tools WhatsApp retention flows Loyalty programs CRO tools and customer behaviour analytics You’re a Strong Fit If You can look at a website and spot why customers are not buying You understand the difference between traffic, conversion, and retention You can tell which products deserve more visibility and why You are comfortable guiding a developer without being a developer yourself You like turning data into clear business decisions You understand that a beautiful website still needs to sell Key Metrics Website revenue Conversion rate Average Order Value Revenue per visitor Repeat purchase rate Customer lifetime value Product and collection performance Cart abandonment rate Reporting To Head of Brand & Marketing Working Closely With Founders Business Operations & Ecommerce Operations Manager Shopify Developer Design Team Copy Team Growth Partners To Apply Send your resume, portfolio or relevant work examples to . A short note on one ecommerce improvement you made that directly impacted revenue, conversion, AOV, or retention is optional.