Ecommerce Analyst

Position: Senior Executive – Ecommerce Amazon Retail Media Ads Department: Ecommerce / Performance Marketing Experience: 2–4 Years Location: Mumbai We are looking for a performance-driven Senior Executive – Amazon Retail Media Ads to manage and optimize advertising campaigns across Amazon marketplace platforms. The ideal candidate should have hands-on experience in Amazon Ads, strong analytical skills, and the ability to drive visibility, traffic, and sales growth through data-driven campaign strategies. This is a Campaign Management role for Ecommerce Amazon Ads.

Key Responsibilities Plan, execute, and optimize Amazon advertising campaigns including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns. Monitor campaign performance metrics such as ROAS, ACOS, CTR, CPC, and conversions to improve efficiency and effectiveness. Conduct keyword research, competitor analysis, and bid optimization to maximize campaign performance.

Collaborate with ecommerce, brand, and content teams to align ad strategies with overall business objectives. Analyze sales trends, customer behavior, and marketplace insights to identify growth opportunities. Prepare weekly and monthly performance reports with actionable recommendations.

Manage campaign budgets and ensure effective allocation of media spends. Coordinate with Amazon account managers and external partners/agencies when required. Stay updated with Amazon advertising trends, platform updates, and ecommerce best practices.

Required Skills & Qualifications Bachelor’s degree in Marketing, Business, Ecommerce, or a related field. 2–4 years of hands-on experience in Amazon Retail Media / Amazon Advertising. Strong understanding of Amazon Ads Console. Proficiency in campaign optimization, keyword strategy, and performance analysis.

Strong analytical and problem-solving skills with knowledge of Excel and reporting tools. Ability to manage multiple campaigns and work in a fast-paced environment. Good communication and stakeholder management skills.

Preferred Skills Experience with other ecommerce marketplaces such as Flipkart, Nykaa, Myntra, or Quick Commerce platforms. Knowledge of performance marketing and digital advertising platforms. Familiarity with tools like Helium 10, Jungle Scout, or Pacvue is an added advantage.

Understanding of ecommerce cataloging and content optimization.