Director of Sales

The Director of Sales is responsible for leading the company’s sales strategy, business development initiatives, and customer relationship management to drive revenue growth and expand market share. This role oversees the sales team, develops strategic partnerships, and identifies new opportunities within industrial manufacturing, utilities, municipalities, OEMs, and other key markets requiring repair and reliability services for electric motors, industrial electronics, drives, and related equipment.

The Director of Sales works closely with the President and both General Managers to ensure customer expectations are met while delivering profitable growth and exceptional service.

Key Responsibilities

• Develop and execute the company’s sales strategy to achieve revenue, profitability, and market growth objectives.
• Lead, mentor, and develop a high-performing sales team through coaching, performance management, and professional development.
• Identify and pursue new business opportunities across target industries, including manufacturing, mining, steel, food processing, refining, power generation, water/wastewater, and OEM markets.
• Build and maintain long-term relationships with key customers, strategic accounts, and industry partners.
• Develop account growth strategies that increase customer retention and expand service offerings.
• Collaborate with General Managers to ensure customer requirements are accurately communicated and executed.
• Analyze market trends, competitor activity, and customer needs to identify growth opportunities.
• Establish sales forecasts, budgets, and performance metrics while monitoring progress against company goals.
• Oversee CRM utilization, sales reporting, pipeline management, and forecasting accuracy.
• Represent the company at customer meetings, with Sales Team members.
• Work closely with marketing to develop campaigns, promotional initiatives, and brand awareness.
• Promote a culture focused on customer satisfaction, growth, and deep customer relations.

Qualifications

• Strong understanding of industrial maintenance, repair, and reliability practices.
• Excellent leadership, communication, negotiation, and presentation skills.
• Proficiency with CRM systems and sales analytics.
• Ability to travel as needed to support customers and business development activities.
• Strategic Leadership
• Business Development
• Key Account Management
• Customer Relationship Management
• Negotiation & Closing Skills
• Team Development & Coaching
• Problem Solving & Decision Making

Success Measures

• Achievement of annual revenue targets
• Growth of new customer acquisitions and strategic accounts
• Increased customer retentions and account penetration
• Sales pipeline health and forecast accuracy
• Team performance and employee development
• Customer satisfaction and long-term partnership growth
• Expansion into new markets and service offerings

Other Key Position Highlights

• Total territory – Ohio, Michigan & Indiana
• Current Number of Reports: 7 with the goal to grow
• Commission 1% of Gross Sales for Services in-house, with a floor per sales representative.

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