Director of Sales and Marketing

Department

Marketing

Private Club

Location

Posted

Jul 25, 2026

Arnold Palmer's Bay Hill Club & Lodge is seeking a Director of Sales and Marketing to join their team in Orlando, FL.

This marketing role requires a professional who understands the nuances of luxury brand positioning and member communications. The ideal candidate will have experience crafting campaigns that resonate with high-net-worth audiences, managing digital and print channels, and translating a club’s unique culture into compelling brand storytelling.

Private clubs continue to see strong demand as professionals seek exclusive communities that offer connection, wellness, and lifestyle experiences beyond the ordinary.

The Membership Council

A professional community for membership directors, marketing leaders, and general managers at private clubs, luxury resorts, and HNW-focused hospitality brands. Get the resources, connections, and visibility that used to require decades of tenure.

Members gain direct access to Private Club Marketing’s network of 17,000+ clubs, luxury properties, and hospitality professionals — the same organizations and decision-makers we advise, consult, and partner with every day.

When a club or property we work with is hiring, Membership Council members get a direct referral from our team.

• Monthly Marketing PlaybooksSeasonal campaign templates, retention tactics, onboarding sequences, and content calendars designed for private clubs — ready to execute
• Peer RoundtablesMonthly conversations with GMs, membership directors, and industry leaders. Real talk about what’s working, what’s not, and what’s next
• Instagram Engagement GroupAn exclusive group of club professionals supporting each other’s content with authentic engagement to boost reach and visibility
• Industry BenchmarkingAnonymous, aggregated data from clubs nationwide — average dues, attrition rates, waitlist sizes, marketing spend, and staffing ratios
• Job Board & Career ReferralsExclusive access to private club job listings nationwide, plus direct referrals from PCM’s network when partner clubs are hiring
• Network of Established ProfessionalsConnect with GMs, directors, board members, and executives across private clubs, luxury hospitality, and premium lifestyle brands

Built for professionals in private clubs, luxury hospitality, resort communities, and HNW-focused brands who want the resources and relationships to lead at the highest level.

Brasada Ranch & Foley Wines (Foley Hospitality Group) · Las Vegas, NV

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