CRM Manager
Burges Salmon
Job Description
Overview
In this role you will lead the ongoing development of InterAction and drive firm-wide CRM adoption to enable smarter, insight-led client engagement. You’ll collaborate across Marketing, IT and Data teams to shape CRM strategy, reporting and automation, while embedding a data-driven culture. The position sits at the heart of our Digital Enablement agenda and requires influencing senior stakeholders to deliver measurable business impact.
This is a visible opportunity to steer CRM capabilities that support growth and client relationships across the firm.
Responsibilities- Lead optimisation and ongoing development of InterAction
- Drive firm-wide CRM adoption through training, support and engagement
- Partner with Marketing, IT and Data teams to improve insight, reporting and automation
- Develop dashboards and data-driven solutions to inform business decisions
- Explore emerging technologies, including AI, to enhance CRM capability
- Influence senior stakeholders and embed best practice across the firm
- Proven CRM management experience within a professional services environment
- Experience with InterAction is highly desirable
- Strong technical expertise in CRM configuration, optimisation and reporting
- Experience driving adoption and change across diverse stakeholder groups
- Ability to turn data into actionable insights and recommendations
- Excellent communication and stakeholder management skills
- Proactive and collaborative approach with the ability to influence at all levels
- excellent communication
- stakeholder management
- proactive and collaborative
- CRM configuration
- CRM optimisation
- CRM reporting