⚡ New

CRM Manager

Burges Salmon

EdinburghFull-timeMid LevelOn-site

Job Description

Overview

In this role you will lead the ongoing development of InterAction and drive firm-wide CRM adoption to enable smarter, insight-led client engagement. You’ll collaborate across Marketing, IT and Data teams to shape CRM strategy, reporting and automation, while embedding a data-driven culture. The position sits at the heart of our Digital Enablement agenda and requires influencing senior stakeholders to deliver measurable business impact.

This is a visible opportunity to steer CRM capabilities that support growth and client relationships across the firm.

Responsibilities
  • Lead optimisation and ongoing development of InterAction
  • Drive firm-wide CRM adoption through training, support and engagement
  • Partner with Marketing, IT and Data teams to improve insight, reporting and automation
  • Develop dashboards and data-driven solutions to inform business decisions
  • Explore emerging technologies, including AI, to enhance CRM capability
  • Influence senior stakeholders and embed best practice across the firm
Key requirements
  • Proven CRM management experience within a professional services environment
  • Experience with InterAction is highly desirable
  • Strong technical expertise in CRM configuration, optimisation and reporting
  • Experience driving adoption and change across diverse stakeholder groups
  • Ability to turn data into actionable insights and recommendations
  • Excellent communication and stakeholder management skills
  • Proactive and collaborative approach with the ability to influence at all levels
  • excellent communication
  • stakeholder management
  • proactive and collaborative
  • CRM configuration
  • CRM optimisation
  • CRM reporting

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