Copywriter

Job Description

Location: South Mumbai (In-office)

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Employment Type: Full-time

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Experience: 2 - 5 Years

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Company Description

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The Basics Woman is building a new-age women's wellness brand for women who want to take charge of their health without the confusion.

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Everything we create is backed by science, designed for real life, and built with the belief that wellness should feel approachable, not overwhelming.

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As we grow, we're looking for a Copywriter who can shape the voice of our brand across every customer touchpoint.

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Role Description

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We're looking for someone who genuinely loves writing.

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From ad scripts and social media to blogs, packaging, website copy, retention emails, WhatsApp campaigns, marketplace listings, LinkedIn content, and event communication, you'll be responsible for how our brand speaks.

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We want someone who knows how to tell stories, simplify ideas, and write copy that people connect with. Someone who enjoys writing from scratch and doesn't depend on AI to do the creative thinking. AI can be a useful tool, but the words should feel like yours.

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Responsibilities

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• Write scripts for social media, founder videos, and performance marketing campaigns.
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• Write ad copy for Meta and other digital platforms.
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• Own copy for WhatsApp, email marketing, and customer retention campaigns.
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• Write captions, website copy, landing pages, blogs, and educational content.
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• Develop packaging copy, product inserts, and marketplace listings.
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• Write LinkedIn content, event communication, and other brand assets.
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• Work closely with designers, video editors, and the creative strategist to bring campaigns to life.
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• Maintain a consistent brand voice across every customer touchpoint.
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Qualifications

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• 2 to 5 years of experience as a copywriter or content writer, preferably with a consumer or D2C brand.
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• Excellent writing and editing skills across different formats.
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• Experience writing for performance marketing, websites, email marketing, and social media.
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• Strong understanding of consumer behaviour and conversion-focused copy.
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• A portfolio that reflects originality, strong storytelling, and versatility.
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What We're Looking For

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• Someone who can write in a way that feels honest, relatable, and memorable.
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• A writer who understands that good copy comes from observation, curiosity, and empathy, not prompts.
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• Someone who can switch between performance copy and brand storytelling with ease.
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• Strong attention to detail and a genuine love for writing.
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• Curiosity about women's wellness and consumer brands is a bonus.
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• Someone who enjoys working in a fast-moving startup and takes ownership of their work.
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Why Join Us?

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You'll help build the voice of one of India's fastest-growing women's wellness brands and work across every major marketing channel.

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If writing is something you genuinely enjoy and you're excited to create work that people remember, we'd love to hear from you.

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To apply, email your resume and writing portfolio to [email protected]