Copywriter

Company: Orange Health Digital

WEBSITE: https://orangehealthdigital.com/

Address: B5, 2nd Floor, Prem Sagar Building, Linking Road, Khar (West), Mumbai 400052

Map Location: https://maps.app.goo.gl/GGw93RQ15Zdmceju7

Hybrid Role. Open for Mumbai candidates only.

ROLE: Copywriter (Social Media)

We’re looking for a sharp, creative Copywriter with 4 to 6 years experience, who can craft compelling content and crack strong campaign ideas for social media. Someone who understands platform nuances and can translate strategy into high-impact, scroll-stopping content, especially in short-form formats.

CTC = upto 9 LPA

Key Responsibilities

1. Understand and interpret client briefs to develop effective content and campaign ideas

2. Write creative content for Reels, Shorts, ads, video scripts, social media posts, blog articles, website pages etc. 

3. Conceptualize and execute social media campaigns aligned with brand objectives

4. Work with designers and video editors to create engaging content

5. Create monthly content calendars and contribute to long-term content planning

6. Stay on top of trends and translate them into relevant brand content

7. Collaborate with internal teams to ensure smooth execution and timely delivery

Requirements

1. 4-5 years of prior experience in a digital marketing or advertising agency

2. Strong writing and conceptual thinking ability

3. Good understanding of social media platforms and content formats

4. Ability to write for short attention spans and performance-driven content

5. Strong communication and collaboration skills

6. Ability to manage multiple brands and timelines

Interview Process

1. Recruiter (virtual) interview (10-15 min)

2. In person interview with leadership

3. Take-home assignment

4. Final discussion with leadership (15 min)