Consumer Marketing Specialist

Marketing Lead – Consumer Products (Spain)

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Are you an experienced Consumer Products Marketing professional with a background in licensed brands?

We're partnering with a global entertainment business to find a Marketing Lead to drive consumer products marketing across Spain, working with world-class licensees, major retailers and internationally recognised brands.

This is a highly visible role that combines strategic thinking with hands-on delivery, requiring someone who thrives in a fast-paced, collaborative environment.

The Role

You’ll lead integrated marketing campaigns across Spain, working closely with licensees, retail partners and internal cross-functional teams to maximise the visibility and commercial success of a diverse portfolio of licensed consumer products.

The role combines approximately 60–70% retail marketing with 30–40% licensee marketing, delivering campaigns that span digital, social, influencer, experiential and in-store activation.

Key Responsibilities

• 
  
• Develop and execute integrated consumer products marketing campaigns across Spain.
  
• Partner with licensees to create impactful marketing plans supporting licensed product launches.
  
• Drive retail marketing activations with leading Spanish retailers across multiple categories.
  
• Collaborate with commercial, PR, publicity, social and events teams to deliver joined-up campaigns.
  
• Adapt global marketing initiatives for the Spanish market.
  
• Manage multiple campaigns simultaneously, balancing strategic planning with hands-on execution.
  
• Build strong relationships with internal stakeholders, external partners and marketing agencies.
  

What We’re Looking For

• 
  
• Approximately 8+ years’ marketing experience (exceptional candidates with 6–7 years’ highly relevant experience will also be considered).
  
• Proven experience within Consumer Products Marketing.
  
• Experience working in a licensing environment, either on the licensor or licensee side.
  
• A broad marketing background covering retail, brand, digital and experiential marketing.
  
• Strong campaign management and stakeholder management experience.
  
• Excellent organisational skills with exceptional attention to detail.
  
• Native or fluent Spanish and fluent English.
  

Particularly Relevant Backgrounds

We’re especially interested in candidates with experience in businesses such as:

• 
  
• LEGO
  
• Mattel
  
• Hasbro
  
• Warner Bros.
  
• Universal
  
• Xbox
  
• Ferrero
  
• Or similar consumer products and licensing organisations.
  

Why Apply?

• 
  
• Join a globally recognised entertainment brand.
  
• Lead high-profile consumer products marketing campaigns across Spain.
  
• Work with internationally recognised brands, leading licensees and major retail partners.
  
• Hybrid working with a collaborative international marketing team. xkdbapo
  
• Excellent day rate and strong potential for contract extension.
  

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