Brand Activation Manager, Global Marketing Activation – Chile

What you’ll love about this job

• Hybrid work environment
• National and multinational experience
• Focus on several categories (Auto Care, Battery and Lighting) with excellent brand exposure

This is Energizer Holdings, Inc.

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team.

Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.

Position Summary

The Chile Brand Activation Manager develops and executes marketing activation plans that support commercial objectives across assigned categories and brands. This role is responsible for delivering agreed business targets, including Net Sales, Gross Margin, and Market Share, by creating effective in-store activation strategies. Working cross-functionally with internal teams and external partners, the Brand Activation Manager leads the execution of promotions, merchandising, visibility initiatives, and shopper communications to drive brand performance and business growth.

Responsibilities

• Supports the Sr. Manager with the planning & development of the annual marketing cycle plan and manages associated budgets.
• Responsible for analyzing and proposing tactical changes to the product range, pricing and packaging based on their in-market acquired knowledge
• Coordinates the execution of central & locally created promotions, while also recommending local activity based on local market insights to increase consumer engagement.
• Monitoring and periodically reporting on critical elements of competitive actions related to product, price, distribution, visibility and promotions.
• Participates in Customer presentations where needed to be informed on Customer development and requirements. Joins Key Customer negotiations when Sr. Manager is not available.
• Establish portfolio ranging needs by market by channel and coordinates Trade Programs within a marketing cycle plan as needed.
• Analyzes Nielsen data such as volume and value share, AUPs, source of volume etc. plus, formulates insights that will allow us to better compete.

What we are looking for

• Solid evidence of working in consumer goods marketing and sales; experience in any of the categories we manage.
• Experience of analyzing and utilizing trade audit data.
• Exposure to working directly with customers and sales teams.
• Advanced English proficiency required.
• Minimum 3–4 years of business experience.
• Ideally previous experience in brand activation/execution.
• Must collaborate well and work cross-functionally.
• Demonstrated competencies in critical thinking, collaboration, influence, team leadership, customer focus, and achieving results aligned with business goals.
• Degree or above in Business, Marketing or similar discipline.

Come join us!

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.

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