BDM – Mobile Performance Marketing

About Admexo

Admexo is a fast-growing performance marketing and digital advertising agency helping brands, advertisers, agencies, and ad networks scale customer acquisition across domestic and international markets.

We work across performance-driven models such as CPA, CPI, CPR, CPL, CPS, and other outcome-based campaigns. As we continue to expand our mobile performance marketing vertical, we are looking for an experienced Business Development Manager who can strengthen our advertiser partnerships, onboard high-quality campaigns, and help scale the business.

Role Overview

We are seeking a results-driven Business Development Manager – Mobile Performance Marketing with hands-on experience in the mobile advertising and affiliate marketing ecosystem.

The ideal candidate should have a strong understanding of mobile app campaigns, existing relationships with advertisers, agencies, ad networks, or publishers, and the ability to independently identify, onboard, launch, and scale performance campaigns.

This role requires close coordination with advertisers, publisher partners, account managers, and internal operations teams to ensure campaigns are delivered profitably and sustainably.

Key Responsibilities

• Identify, approach, and onboard new advertisers, agencies, brands, and ad networks for mobile performance campaigns.
• Acquire campaigns across CPA, CPI, CPR, CPL, CPS, and other performance-based models.
• Develop and maintain a strong pipeline of direct advertisers and high-quality campaign opportunities.
• Understand campaign objectives, target geographies, budgets, KPIs, attribution requirements, and compliance guidelines.
• Negotiate payouts, budgets, volumes, payment terms, margins, and other commercial conditions.
• Coordinate with internal campaign operations and publisher management teams for campaign onboarding and launch.
• Work with publisher partners and media sources to activate, optimize, and scale campaigns.
• Monitor campaign performance, delivery, conversions, quality metrics, retention, and profitability.
• Identify campaign bottlenecks and work with relevant stakeholders to improve performance.
• Maintain strong and long-term relationships with advertisers, agencies, publishers, and media partners.
• Ensure timely campaign communication, reporting, reconciliation, invoicing, and payment follow-ups.
• Track market trends, new advertiser requirements, emerging mobile categories, and competitor activities.
• Contribute directly to the growth, revenue, and profitability of Admexo’s mobile performance marketing vertical.

Required Experience and Skills

• Relevant experience in business development, advertiser management, account management, or sales within mobile performance marketing, affiliate marketing, or an ad network.
• Strong understanding of performance models such as CPA, CPI, CPR, CPL, CPS, and revenue share.
• Practical knowledge of mobile app user acquisition campaigns across Android and iOS.
• Experience working with advertisers, agencies, ad networks, publishers, affiliates, or media-buying partners.
• Ability to understand campaign KPIs, tracking requirements, conversion flows, validation criteria, and quality parameters.
• Strong communication, presentation, negotiation, and relationship-management skills.
• Ability to manage multiple campaigns and stakeholders simultaneously.
• Strong commercial understanding with the ability to evaluate campaign profitability and scalability.
• Self-motivated, target-oriented, proactive, and capable of working independently.
• Good problem-solving and coordination skills.

Preferred Qualifications

• Existing relationships with mobile advertisers, agencies, ad networks, and publisher partners.
• Experience onboarding direct advertisers and exclusive mobile campaigns.
• Familiarity with mobile attribution platforms such as AppsFlyer, Adjust, Branch, or Singular.
• Understanding of MMP tracking, attribution windows, postbacks, fraud detection, validation, and campaign reconciliation.
• Experience managing campaigns across Tier-1 and Tier-2 markets, including the US, Europe, UK, Canada, Australia, Southeast Asia, the Middle East, and India.
• Exposure to verticals such as fintech, gaming, utilities, e-commerce, subscriptions, entertainment, travel, and consumer applications.
• Experience handling international advertisers and publisher relationships.
• A proven track record of generating revenue or scaling a mobile performance business vertical.

What We Offer

• Opportunity to play a key role in building and scaling Admexo’s mobile performance marketing vertical.
• Competitive fixed compensation with performance-linked incentives.
• Direct exposure to domestic and international advertisers, agencies, and publisher partners.
• High-growth environment with significant ownership and decision-making opportunities.
• Collaborative and performance-focused work culture.
• Long-term career growth based on contribution and results.

Who Should Apply?

This role is suitable for professionals who understand the complete mobile performance marketing lifecycle—from acquiring campaigns and negotiating commercials to coordinating delivery, monitoring performance, and scaling profitable advertiser relationships.

Candidates with an existing advertiser or publisher network and the ability to contribute to revenue from the early stages will be strongly preferred.