Associate Director, Marketing - UGH - FT Admin

Associate Director, Marketing - UGH - FT Admin - (35665)

Position Details

• Position Title: Associate Director of Marketing
• Status: Full-Time
• Hours: 37.5 hours per week
• Program/Department: Marketing, Communications and Public Affairs
• Campus/Location: University of Guelph-Humber (207 Humber College Blvd, Toronto), on the traditional and treaty lands of the Mississaugas of the Credit
• Minimum Starting Salary: $107,449 (based on qualifications and experience)

Job Summary

Under the direction of the Department Head, Marketing, Communications and Public Affairs, the Associate Director of Marketing will lead initiatives to strengthen the University’s brand, visibility, and reputation. The incumbent will provide both strategic and hands‑on leadership, guiding a team responsible for executing the University’s marketing strategy. They will engage thoughtfully with administrators, Chairs, staff, and instructors to develop and implement approaches that drive enrolment and enhance the University of Guelph-Humber’s profile.

Responsibilities

Designing and delivering print and digital campaigns; collecting and analyzing data to monitor market trends in the post‑secondary sector and labour market; assessing the effectiveness of marketing tactics to inform future strategies.

Qualifications

• Minimum of an undergraduate degree in Marketing, Communications or a related field; Master’s preferred.
• 5–9 years of experience in digital marketing and brand strategy.
• Strong analytical skills and familiarity with leading marketing analytics platforms (e.g. Google/Adobe), social media management tools (e.g. Sprout) and CRM.
• Experience in post‑secondary education required.
• Experience in brand management is an asset.
• Knowledge of current educational trends and challenges facing post‑secondary institutions.
• Excellent interpersonal, team‑building and conflict‑resolution skills; ability to work cooperatively with internal colleagues and external stakeholders.
• Excellent written and verbal communication skills including consultative and relationship‑management skills.
• Excellent ability to read, comprehend, write and speak English.
• Strict attention to detail.
• Ability to interact professionally with all organizational levels.
• Ability to manage competing priorities.
• Understanding of Collective Agreements, Terms and Conditions of Employment for Administrative Staff, internal policies/practices, and government regulations.
• Strong organizational and project‑management skills.
• Digital fluency and competence with MS Office Applications and relevant platforms.

Benefits

• An opportunity to be part of building the University of Guelph-Humber’s future.
• Be part of a diverse, hard‑working, and supportive team.
• Tools and technology that will allow you to succeed at your job.
• Work/Life balance with above‑average days off due to university closure schedules.
• Amazing perks.

Equity, Diversity, and Inclusion

The University of Guelph‑Humber is committed to a workforce that reflects the diversity of our students and our city. We actively seek Indigenous Peoples and individuals from equity‑deserving groups with demonstrated skills and knowledge to deal with all aspects of equity, diversity, and inclusion in a post‑secondary environment. The University of Guelph‑Humber supports employment equity.

Racialized workers, women, Indigenous workers, LGBTQ2S+ workers and workers with disabilities are encouraged to apply. For the purpose of statistical data collection, applicants are strongly encouraged to voluntarily self‑identify. The University of Guelph‑Humber’s diverse workplace also supports Francophone workers and young workers.

Accommodation

The University of Guelph‑Humber is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the AODA. Our Talent Acquisition team will work with applicants requesting accommodations at any stage of the hiring process. This document is available in alternate formats upon request.

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