Assoc Mgr Brand Marketing UK

Overview

As Associate Marketing Manager, Europe, you support growth for Hershey’s European portfolio, including Reese’s and Hershey’s, under the Marketing Manager, Europe. You shape and deliver brand plans, drive pan‑European expansion, and lead cross‑functional marketing projects that elevate marketing excellence. You work with internal and external partners to launch and develop growth platforms while scaling current brands in the UK & Europe.

This role blends brand ownership, creative thinking, rigorous analysis and strong execution, offering meaningful impact on shaping Hershey’s European growth trajectory.

• Lead go-to-market plans for brands within the European portfolio and translate insights into market activation
• Develop and execute annual brand plans including media, consumer activation, and shopper integration
• Collaborate with media, creative, shopper, PR and activation agencies to deliver integrated consumer plans
• Drive integrated brand-building initiatives aligned with strategy, consumer needs and business objectives, on time and on budget
• Monitor campaign performance and KPIs and provide recommendations to optimize messaging and investment
• Ensure materials and activation plans comply with brand guidelines and consumer needs
• Conduct brand performance analysis to inform portfolio strategy and market competitiveness post-launch
• Partner with Insights, Category, Sales and Finance on portfolio and pricing strategies that are brand-led and commercially grounded
• Analyze category insights to support decision-making and growth opportunities
• Lead or support transversal marketing projects to strengthen Hershey Europe marketing quality and impact
• Support development of brand & shopper assets, creative toolkits, and ensure consistency across local market adaptations
• Lead multi-brand initiatives including sampling and act as marketing point person for PR
• Support internal and external Brand Days to build compelling brand plans and cross-functional alignment

• Experience leading FMCG brands in Brand Marketing & Media; Challenger brand experience advantageous
• Problem-solving mentality and strong critical thinking
• Ability to prioritize and manage multiple projects, work under pressure, meet deadlines
• Proficient in data analysis tools such as Circana, Nielsen, customer data & consumer insights
• Strong collaboration, verbal and written communication skills
• Growth mindset and creative thinking advantageous
• Bachelor in Business

• Collaborative mindset
• Strategic thinking
• Strong communication skills
• Circana
• Nielsen
• customer data