Area Sales Manager

Company Description PM Cona is a leading Indian brand in electrical switches and wiring accessories, known since 1968 for its focus on quality, safety, durability, and affordability. The company offers a wide range of electrical solutions, including wiring devices, luminaires, switchgears, and supporting electrical products for consumer use. With around 22 branches and 6 factories, PM Cona has a strong presence across India and holds a prominent position within the Indian FMEG industry.

The brand continues to invest in innovation and product diversity to meet evolving customer needs and market demands. Interested applicants can explore more about PM Cona through its social media and website.

Role Description This is a full-time, on-site Area Sales Manager role for Mumbai area.

The Area Sales Manager will oversee sales operations within the assigned territory, including planning and executing sales strategies, managing key accounts, and driving revenue growth for PM Cona’s electrical products portfolio.

Responsibilities include driving Sale and New Network development in Mumbai (East, West, Harbour and Suburban regions), maintaining relationships with distributors, retailers, and channel partners, conducting Nukkad meets and marketing activities on a regular basis.

The role also involves leading and mentoring local sales teams, tracking performance against targets, preparing sales reports, and coordinating with marketing, supply chain, and product teams to ensure alignment with business objectives. The Area Sales Manager is expected to regularly visit market locations, conduct promotional activities, and uphold PM Cona’s brand standards and customer service levels.

Qualifications

• Strong sales and business development skills, including territory management, key account handling, and channel partner engagement.
• Demonstrated ability in sales planning, forecasting, and achieving or exceeding revenue and volume targets.
• Experience in the electrical or FMEG industry with related brands is a must with prover track record.
• Competence in relationship management, negotiation, and stakeholder communication, with customer-focused decision-making.
• Ability to lead, motivate, and develop sales teams, including performance monitoring and coaching.
• Comfort with data-driven decision-making, including use of sales reports and basic MS Office (Excel, PowerPoint, Word).
• Strong organizational and time management skills, with readiness to travel within the assigned territory.
• Bachelor’s degree in Business, Marketing, Commerce, Engineering, or a related field; MBA or equivalent postgraduate qualification is an advantage.
• Prior experience as an Area Sales Manager or in a similar field sales role, preferably within fast-moving electrical goods or consumer durables.
• Fluency in English and relevant regional languages, with clear, professional communication skills.