APAC Institutional Marketing - Vice President

Help shape how the Asia Pacific region's largest asset owners—including Sovereign Wealth Funds, Pension Funds and insurers—discover, understand, and engage with our investment capabilities. You will work across location and functional marketing teams to bring timely, client‑led campaigns to market—spanning digital, events, and content. This is a hands‑on role where your ideas translate into measurable outcomes.

If you enjoy connecting insights to execution, you will thrive here.

APAC Institutional Marketing Lead – Responsibilities

• Develop and implement a regional institutional marketing strategy aligned with business and marketing objectives.
• Partner with local, regional, and global stakeholders to drive delivery of the strategy.
• Lead the planning and execution of large‑scale, multi‑market marketing programs, including proprietary and sponsored events, in partnership with marketing, sales, and key stakeholders across the organization.
• Manage all aspects of program and event execution—including vendor coordination, speaker engagement and messaging, logistics, and the development of marketing and event collateral.
• Partner with local marketing teams to plan and execute local events and initiatives, ensuring a consistent, high‑quality client experience across markets.
• Support management of institutional marketing budgets, working in close collaboration with local channel marketing teams.
• Analyse competitor activity, market data, and client behaviour to generate insights and refine marketing plans.
• Track and report outcomes—including lead generation, sales conversion, and return on investment.
• Evaluate the customer journey across channels and touchpoints to improve engagement and experience.
• Ensure marketing materials and activities meet internal controls and external regulatory requirements.
• Identify opportunities to improve approaches, challenge existing ways of working, and strengthen campaign effectiveness.

Required Qualifications, Capabilities, and Skills

• Bachelor's degree (or equivalent relevant experience).
• Minimum 10 years of marketing experience.
• Strong understanding of the institutional channels in APAC.
• Proven ability to manage multiple stakeholders across markets and time zones.
• Strong digital, data, and analytical skills with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills, including financial writing and presenting to senior stakeholders.
• Proven project‑management and cross‑functional collaboration skills.
• Capable of working independently and with ownership, high attention to detail, and strong execution discipline.
• Experience with digital and social marketing—website content management, search engine optimisation (SEO), search engine marketing (SEM)—and measuring campaign performance and improving conversion through testing and optimisation.
• Experience partnering across a global organisation and navigating multiple stakeholders, and be comfortable operating in a fast‑paced environment with shifting priorities.
• Demonstrated initiative, accountability, and sound judgement when working independently.

Preferred Qualifications, Capabilities, and Skills

• Previous APAC or asset‑management specific experience.
• Experience with digital and social marketing—including website content management, SEO, and SEM— and measuring campaign performance and improving conversion through testing and optimisation.
• Comfortable operating in a fast‑paced environment with shifting priorities.
• Demonstrated initiative, accountability, and sound judgement when working independently.
• Experience partnering across a global organisation and navigating multiple stakeholders.

About Us

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first‑class business in a first‑class way approach to serving clients drives everything we do.

We strive to build trusted, long‑term partnerships to help our clients achieve their business objectives.

We recognise that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal‑opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.

We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About The Team

J.P. Morgan Asset & Wealth Management delivers industry‑leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals.

Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realise their goals.

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