Analyst

Skill: Media Planning, DV360, Meta, Google ads Experience: 2 to 4 years. Location: Hyderabad, Bangalore, Chennai, Coimbatore. Notice period: 30 to 90 days.

We are OGS—Omnicom's Integrated Solutions Engine that brings together a global talent community and connected capabilities in data, creative, media, commerce, and technology to build adaptive, future-ready solutions. We are redefining the global capability center - not as an offshoring hub, but as a true inside edge. OGS is the place where the future is tested, built, and scaled for the world’s most ambitious agencies and clients.

With over 4300+ talented professionals in India , we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the world’s most iconic brands, helping them move faster and achieve more—everywhere. We are growing rapidly and looking for passionate individuals to be part of this journey.

Let us build this, together! About the role This exciting role of a Media Planning – Analyst requires you to strategize and plan digital media campaigns for our client. You will collaborate with various teams, including account managers, creative teams, and data analysts, to develop effective and impactful digital media strategies that align with clients' goals and objectives.

Collaborate with account managers and internal teams to understand marketing objectives and develop digital media strategies Conduct research on target audiences, industry trends, and competitive landscape to inform media planning decisions Identify and evaluate digital media channels (e.g., display advertising, social media, search engine marketing, mobile advertising) based on their effectiveness in reaching target audiences and delivering desired outcomes Collaborate with media buyers to negotiate favorable terms, including rates, placements, and added value opportunities with media vendors and publishers Develop comprehensive media plans, including budget allocation, media mix recommendations, and campaign timelines. Qualification: A full-time graduate degree (Mandatory) Proven experience (typically 2-3 years) in digital media planning, preferably in an agency or marketing environment Strong understanding of digital marketing channels, including display advertising, social media, search engine marketing, and mobile advertising Familiarity with advertising platforms such as Bachelor's degree in marketing, advertising. communications, or a related field Google Ads, Facebook Ads Manager, or programmatic platforms Strong analytical and problem-solving abilities to identify insights. Strong analytical skills and logical reasoning to manage daily deliverables Excellent written and verbal communication skills