Content Strategist - Ecommerce

JOB TITLE: Ecommerce Content Strategist Location: Gurugram Experience Level: Mid-Senior Level (6-8 Years) Industry : Mobile Industry KEY RESPONSIBILITIES 1. Digital Ecommerce Content Strategy Own the Perfect Digital Store (PDS) execution across Amazon, Flipkart for multiple product portfolios. Assess assortment completeness, content quality, search visibility, creatives and Reviews and Ratings ; translate briefs into prioritised action plans with defined owners and timelines.

Govern Digital Shelf standards across listings—including A+ Content, Brand Store, and catalogue hygiene—ensuring a consistent brand narrative that improves organic discoverability and conversion. 2. New Product Launch (NPI) & Engagement Planning (Core Focus) Explore and plan activities centered around key selling points for every new product launch. Optimize material quality, copywriting, and develop resource exposure strategies to win platform “contests” and engagement visibility wars.

Manage specific launch content elements including product storytelling, feature highlights, RPD (Rich Product Description) , and SEO-friendly FAQs. Spearhead NPI launch strategies for new SKUs across categories, ensuring shelf-ready listings and search-optimised content from Day 1. 3. Traffic Conversion & Activity Integration Integrate sales, marketing and GTM (Go-to-Market) strategies to meet product activity goals (traffic, conversion, NM sales).

Manage banner planning and landing page coordination for major sales events (Big Billion Days, Great Indian Festival, Days). Own FSN creation and manage critical metrics including CTR, NM and search performance . 4. Content Asset Management & IMC Participate in IMC discussions with a deep understanding of ’s product features.

Conduct material thinking by optimizing scenes, copywriting, and storylines to increase consumer interest and conversion rates. Ensure all ecommerce content assets (images, videos, A+) are platform-optimized and aligned with brand voice. 5. Market Insight & Project Management Analyze key visuals, details, and resource positioning within the mobile phone industry (specifically Flipkart & Amazon) to identify new site functions and benchmark competitor success.

Act as a project manager to own and execute complete launch and event projects from end to end, coordinating with category, creative, and platform teams. CORE COMPETENCIES REQUIRED Ecommerce Platforms: Candidate should be aware of platform content ops work especially for Amazon and Flipkart Content & Listing Tools: Candidate should be able to explore goodness of AI tools Soft Skills: Project Management, Team Leadership, Capability Building, Platform Relationship Management REQUIREMENTS (Qualifications & Experience) Experience: 5-8 years of professional experience in the e-commerce industry (mandatory). Proven Track Record: Demonstrated ability to manage end-to-end project lifecycles , content strategy, and performance metrics Portfolio: Must be able to provide examples of successful product launches on Flipkart/Amazon where you led content strategy and contest planning.