Social Media Manager

Social Media Manager – Wise Bucks Location: Chandigarh, India (On-site) Role Type: Full-Time About Wise Bucks We are Chandigarh’s premier offline stock market mentorship institute. We don’t sell dreams; we teach market mechanics, risk management, and trading psychology. From Panjab University students to Tricity professionals, we train serious individuals to become independent traders. As our Social Media Manager, your job isn't just to get \"likes\"—it's to build trust, establish authority, and drive footfall to our physical classrooms and seminars. The Objective Own the organic social media engine (Instagram, YouTube, LinkedIn) to move our target audience (18–35 in Tricity) from Awareness ➡️ Interest ➡️ Seminar Walk-in ➡️ Enrollme nt.Key ResponsibilitiesConten t Production: Script, shoot, and edit 4–5 high-quality Reels per week featuring our mentors, focusing on market education, psychology, and trading realiti es.Funnel Manageme nt: Connect social content to lead generation. Design CTAs that drive traffic to our WhatsApp broadcast sequences, free lead magnets, and offline weekend semina rs.Local Community Buildi ng: Engage with the Tricity audience. Create content that resonates with local students, salaried professionals, and aspiring full-time trade rs.Social Proof Engi ne: Systematically capture and publish student testimonials, live classroom vibes, and real \"a-ha\" moments from our offline mentorship progra ms.Compliance Guardi an: Ensure all content adheres to SEBI advertising guidelines. We do not provide \"buy/sell tips\" or guarantee returns—your copy must reflect premium, compliant educati on.What You Br ingExperience: 2+ years managing social media for an EdTech, FinTech, or premium se rvice brand.Vi deo-First Mindset: Y ou are highly proficient in short-form video formats, scripting hooks, and using editing tools (CapCut, Premiere, etc.).Co pywriting: Y ou can write sharp, authoritative, and motivational copy without sounding like a \"finance bro.\"Fi nancial Literacy: Y ou have a basic understanding of the stock market (or a strong willingness to learn rapidly). You know the difference between Intraday and Swing trading.Da ta-Driven: Y ou don't just look at views; you look at reach-to-DM ratios and link clic ks.How We Measure Success (Your KP Is)Lead Generation: Number of qualified inbound DMs and WhatsApp opt-ins generated organicall y per month.Se minar Footfall: C onversion rate of Instagram/YouTube followers to offline seminar attendees.Au dience Quality: G rowth in engaged followers within the Chandigarh Tricity regi on.How to Ap plySend your resume and a portfolio of 3 social media pie ces you've created (videos or campaigns) to m.

Bonus points: Include a 3-sentence pitch on one thing you would change about the current Wise Bucks Instagram pa ge.