Media Planning - Specialist (Pune/Mohali)

Overview: Job Role: Media Planning - Specialist YOE: 5 - 8 Relevant Years of Experience Skills: End-to-end digital campaign planning Open Locations: Pune & Mohali Shift: US Shift Job Type: Full-time | Hybrid Join us at OGS We are OGS—Omnicom's Integrated Solutions Engine that brings together a global talent community and connected capabilities in data, creative, media, commerce, and technology to build adaptive, future-ready solutions. We are redefining the global capability center - not as an offshoring hub, but as a true inside edge. OGS is the place where the future is tested, built, and scaled for the world’s most ambitious agencies and clients.

With over 7000+ talented professionals in India , we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the world’s most iconic brands, helping them move faster and achieve more—everywhere. We are growing rapidly and looking for passionate individuals to be part of this journey.

Let us build this, together! Responsibilities: The Specialist – Media Planning plays a key role in shaping, planning, and executing media campaigns across all channels. You will collaborate with planners, buyers, managers, and cross-functional teams to translate client objectives into actionable media strategies and support campaign delivery.

Your expertise of ad tech and knowledge of the Digital Ecosystem would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Need to support Global clients and account Managers of our Media Solutions team and capable of: Owning end-to-end campaign planning and execution across all channels, translating client objectives into actionable strategies, KPIs, and media plans.

Conduct audience research, competitive and market analysis, and industry trend evaluation across all channels to inform channel selection, targeting, campaign strategy, and emerging opportunities. Develop comprehensive media plans across all channels and oversee campaign setup, pacing checks, and optimization across all channels, collaborating closely with Activation teams to ensure campaigns launch on time, deliver against goals, and achieve client ROI expectations. Build, maintain, and mentor Analysts and Associates, providing guidance, training, and project leadership to support team development and capability building.

Maintain and update media flowcharts, budgets, trackers, planning documentation, and proprietary tool inputs (e.g., Omni, Design Console, Mediatools) Identify operational and strategic process improvement opportunities across all channels, contribute to best practices, and support adoption of new tools, research methodologies, and innovative solutions to enhance planning efficiency. Leads being a 1st time people manager role are expected to take on early level people management tasks along with project management. Similarly Specialists are expected to play a similar role of being the project lead along with being the SME (Subject Matter Expert).

Qualifications: A full-time graduate degree 5 – 8 years of experience in media planning across channels, marketing analytics, or campaign operations (agency experience preferred) Strong understanding of digital channel is a must, while experience on other marketing channels such as TV, OOH, Print, Radio etc. will be a plus. Familiarity with media planning tools and syndicated research platforms such as GWI, ComScore, Vivvix, Prisma and Mbox. Strong analytical skills and attention to detail with the ability to work with large datasets Ability to collaborate with cross-functional teams and manage multiple tasks in a fast-paced environment Excellent verbal and written communication skills, including presentation and documentation capabilities Proficiency in Microsoft Excel, Word, and PowerPoint.

This may be the right role for you if you have: The ability to work effectively as part of a team and manage your time efficiently A strong interest in media, advertising, and digital marketing The ability to analyse data and translate insights into planning recommendations A positive attitude toward problem-solving, networking, and being resourceful—eager to learn and unafraid to ask questions A self-starter mindset, diligent in notetaking, multi-tasking, and conducting research.