Regional Territory Manager

Regional Sales Manager – Patient Handling Solutions (Ceiling Lifts) In-office and field-based role (In-office, Toronto, Canada. Field-based in California, Washington, Oregon, Alaska, Idaho, Nevada, and Utah). Full-time, permanent.

Introduction We are seeking a highly driven and entrepreneurial Regional Sales Manager to join a growing division within a leading healthcare solutions organization. This role is responsible for driving revenue growth and expanding market presence across the Northwest and Western U.S., with a focus on innovative patient handling solutions, including ceiling lift systems designed to improve patient safety and clinical outcomes. The Regional Sales Manager will play a critical role in developing relationships with healthcare practitioners, procurement teams, distributors, and construction stakeholders.

This position involves managing complex, long-term sales cycles, including RFIs and RFPs, from initial engagement through to contract award. The successful candidate will thrive in a collaborative, team-oriented environment and bring a strong balance of strategic thinking, business development expertise, and resilience. This is an opportunity to join a high-growth, entrepreneurial team with a supportive, coaching-focused leadership style and a strong performance-driven culture.

This is a permanent opportunity available immediately. Responsibilities Territory Strategy & Sales Growth: Develop and execute strategic territory plans to achieve annual revenue targets of approximately $3.5M. Identify and pursue new business opportunities across hospitals, long-term care, senior living, and construction sectors.

Manage and grow relationships with key stakeholders including healthcare providers, procurement teams, and distributors. Analyze market dynamics, competitor activity, and customer needs to inform sales strategy. Lead complex, long-term sales cycles from prospecting through to deal closure.

Manage RFIs and RFPs, including coordination of internal resources and proposal development. Navigate capital equipment sales processes within healthcare and construction environments. Maintain accurate sales forecasts aligned with quarterly and annual revenue targets.

Product & Clinical Value Proposition Promote and support the adoption of ceiling lift systems for patient transfer, rehabilitation, and care environments. Articulate product value related to patient safety, pressure injury prevention, and caregiver efficiency. Deliver product demonstrations and education to clinical and non-clinical stakeholders.

Stay informed on industry trends and evolving patient handling standards. Develop strong relationships across multiple buyer groups, including clinical, operational, and facilities teams. Expand market presence through new account development and distributor partnerships.

Represent the organization at industry events, trade shows, and client meetings. Cross-Functional Collaboration Collaborate with internal teams including sales leadership, marketing, and project teams to support business objectives. Contribute field insights to support product development and go-to-market strategies.

Support product launches and strategic initiatives within the region. Operational Responsibilities Maintain accurate CRM records, sales reporting, and pipeline management. Coordinate with internal stakeholders to ensure successful project execution and customer satisfaction.

Ensure compliance with company policies and relevant industry standards. Qualities/Skills Strong sales and negotiation skills with the ability to manage long, complex sales cycles. Excellent relationship-building and stakeholder management capabilities across diverse buyer groups.

Ability to communicate technical and clinical value propositions effectively. Highly strategic with strong territory planning and market development skills. Resilient, self-motivated, and comfortable in an entrepreneurial, high-growth environment.

Strong organizational skills with attention to detail and follow-through. Collaborative team player who thrives in a supportive, coaching-oriented culture. Requirements 3–7 years of experience in medical device, capital equipment, or healthcare-related sales.

Experience selling into hospitals, long-term care, or healthcare infrastructure environments preferred. Exposure to RFP/RFI processes and complex procurement cycles is a strong asset. Demonstrated track record of achieving revenue targets in a quota-driven environment.

Strong understanding of sales processes within healthcare and/or construction-related markets is an asset. Proficiency with CRM tools and Microsoft Office (Word, Excel, PowerPoint). Ability to travel frequently across California and Washington.

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