Associate Brand Manager

Role: Assistant Brand Manager Location: Mumbai/ Ahmedabad (On-site) This is not a traditional marketing role. You’ll work across branding, content, campaigns, influencer culture, product storytelling, and ecommerce — blending creative thinking with execution. What You’ll Do • Work on New Product Development – innovation, launch strategies and packaging (perfumes, makeup and personal care appliances) • Drive content creation and follower growth across Instagram and emerging platforms - create reels, trend-led content, creator formats, memes, and community-first storytelling • Assist in content planning, shoot coordination, and campaign execution and analysis what makes content perform - hook rate, retention, relatability, and shareability • Ideate campaigns, launch concepts, and social-first content ideas • Create creatives, presentations, social posts, reels – need to have good understanding of design, video editing & creative direction • Manage listings across website and ecommerce platforms – qualitative and quantitative (coordinate PDPs, product copy, banners, creatives) • Handle macro creators, UGC creators, and community collaborations - coordinate influencer briefs, timelines, and content approvals • Support ORM and help build a strong online community around Freed for Barter and Brand Salience If these resonate with you: • Extremely online and culturally aware • Passionate about beauty, fashion, lifestyle, and Gen Z trends • Creative-first with strong aesthetic judgment • Comfortable multitasking across content, shoots, creators, and campaigns • Understand both branding and performance marketing • Someone who can think strategically but also execute quickly • Would love to change the universe of women beauty and want to be a change maker as a marketer Skills Preferred • Basic design skills (Power point, Photoshop, Canva, Figma, etc.) • Basic video editing skills (Premiere Pro, CapCut, VN, Final Cut, etc.) • Understanding of Instagram, short-form video trends, and social storytelling • Strong visual taste and reference sense • Good communication/ enthusiastic and coordination skills